How Do I Build Confidence In My Business and Charge What I'm Worth?

Brown Ambition

iHeartPodcasts

Careers, Education, Self-improvement, Investing, Business

4.9 • 2.5K Ratings

🗓️ 28 March 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this heartfelt and hilarious live BA QA session, Mandi Woodruff-Santos sits down with Emily Esquivel, a therapist-turned-entrepreneur who’s navigating the highs and lows of launching her own private practice. Together, they dive into the messy middle of entrepreneurship, from battling imposter syndrome to redefining what it means to run an ethical and sustainable business.

Emily opens up about her journey, including the pivotal moment that pushed her to leave toxic work environments, the emotional weight of using an inheritance to fund her dream, and the challenges of creating a high-ticket offer in a field that often undervalues its practitioners.

Mandi brings her signature blend of humor and wisdom to coach Emily through refining her business strategy, identifying her ideal client, and building confidence in her offer.Whether you’re dreaming of starting your own business or just trying to figure out your next career move, this episode is packed with relatable moments, actionable advice, and plenty of laughs along the way.

What We Covered:

• Emily’s Career Journey: From working in toxic environments to launching her own private practice.

• The Emotional Side of Entrepreneurship: How grief and family legacy shaped Emily’s decision to go solo.

• Imposter Syndrome & Confidence Building: Why believing in your offer is key to success.

• Ethical Business Models: Emily’s vision for creating a group practice that prioritizes therapists’ well-being over profits.

• High-Ticket Offers: The challenges of pricing and selling services in a way that aligns with your values.

• Marketing 101 for Entrepreneurs: Mandi’s tips on building a sales funnel, creating lead magnets, and nurturing potential clients.

FOLLOW BROWN AMBITION:

CHECK OUT EMILY ESQUIVEL:

https://oyanova.com
https://www.linkedin.com/company/oyanova-healing-pllc

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, everybody, welcome. I have been doing, this is my fourth career crisis call. And if you are like, wait, this is a career crisis call, just stay with me. Just look at me. Don't look at anybody else. Don't forget what I said yesterday. Forget what I called it a couple days. Forget what it. Forget it. Forget it. Forget she's gone now. The woman who invented it, she's a new person now. We reinvent ourselves.
0:22.7	We do things before, you know, they're perfect just to get them done. And yeah, so this is a career
0:28.8	crisis call. I am Mandy Woodrow Stanto's career coach, host of the Brown-Omission podcast. And I'm so
0:34.2	lucky to be joined by the brilliant.
0:40.9	I'm just getting to know you, but I just feel like you have the best vibe already.
0:45.9	It's crazy how well you can tell just from the internet, like digitally.
0:50.2	But cozy sweater, cozy knit and a cozy personality.
0:53.0	It's just, hello, it's Emily Esquival, everybody.
0:54.4	Hi. Thank you. That was Eskaval, everybody. Hi.
0:55.6	Thank you.
0:56.6	That was so sweet.
0:57.3	Thank you.
0:59.1	Well, welcome.
0:59.8	Thank you.
1:02.1	Thank you for coming in your time of need.
1:07.3	So I understand recently you, after you said decade, you've been working as a therapist and you just launched your own practice.
1:11.1	Yeah.
1:12.2	Congratulations.
1:13.2	I'm still like wrapping my head around that.
1:16.1	It feels weird to, even though it's something I always wanted, it feels weird to finally be like,
1:21.6	I'm the CEO of my own private practice.
1:26.2	Isn't that?
	...

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