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Podlitical

How Do Polls Work? (General Election 2024)

Podlitical

BBC

Government, News

4.6157 Ratings

🗓️ 19 June 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

How do political polls work, and why do different polls have different projections? Podlitical sits down with Rachel Ormston, Research Director for Ipsos in Scotland, and Mark Diffley, a pollster from Diffley Partnership, to talk all things polling. How do pollsters collect and collate their data, and why exactly are "MRP" polls so in vogue right now? The team talk through why Scotland is tricky to poll this election, how polls are "projections" not "predictions", why pollsters are paranoid, and ask if there really more polls than ever this election, or does it just feel that way?

Transcript

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0:00.0

BBC Sounds

0:02.4

You're listening to BBC Scotland

0:09.7

Hello, you're listening to Podlitical, BBC Scotland's podcast

0:15.8

that brings you an inside look at the big stories coming out of Hodgerud and Westminster.

0:20.1

It is just after 1 o'clock on

0:21.7

Wednesday the 19th of June. I'm Phil Sim, a journalist based at the Scottish Parliament, and

0:26.4

today I'm joined by... Hello, I'm Mark Diffley. I'm a researcher and pollster based here in Edinburgh.

0:33.3

And I'm Rachel Ormston. I'm a research director and occasional pollster at Ipsos in Scotland.

0:40.1

Welcome to both of you. As ever, perhaps, a hint of what today's episode is about based on the guest list.

0:46.2

I mean, obviously in an election campaign, we all know, we've all heard it, there's only one poll that matters.

0:51.1

And that is the Professor Sir John Curtis exit poll. But before we get to that,

0:55.8

there are lots and lots of other polls to suggest how the campaigns are going. And we are seeing

0:59.8

more and more this year, if you look at these newfangled MRP polls. So I thought today

1:04.8

would be a good time to have a deep dive into how all of this works. I mean, just to kick off

1:10.2

with you guys, I mean, I guess,

1:12.0

you know, pollsters, sophologists, researchers, you guys are kind of forecasters in a way. Mark,

1:16.9

is this election unfolding the way that you expected? Yeah, I think so broadly. I mean, there's a

1:23.6

UK perspective and then there's a Scotland perspective and we can sort of just go into both. I mean I don't want to

1:29.3

start by being nitpicky but we're not really

1:31.4

forecast us. I mean

1:32.4

I suppose the first

1:34.2

sort of staging post the first marker to put down

...

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