meta_pixel
Tapesearch Logo
Bay Curious

How Fernet-Branca Became San Francisco's Favorite Spirit

Bay Curious

KQED

History, Society & Culture, Places & Travel

4.9999 Ratings

🗓️ 19 December 2024

⏱️ 19 minutes

🧾️ Download transcript

Summary

About 25 years ago, Fernet-Branca went from a somewhat eclectic drink, shared among the city's old school bartenders, to one of the most iconic spirits in San Francisco. Its polarizing taste profile has been compared to Vicks NyQuil and VapoRub on one end of the spectrum, to a delightful Christmas Tree or Chinese herbs on the other end. How did this divisive Italian spirit work its way into the hearts of San Franciscans? Bay Curious producer Amanda Font bellies up to the bar to find out. Additional Reading: Sign up for our newsletter Enter our Sierra Nevada Brewing Company monthly trivia contest Your support makes KQED podcasts possible. You can show your love by going to https://kqed.org/donate/podcasts This story was reported by Amanda Font. Bay Curious is made by Olivia Allen-Price, Amanda Font, Ana De Almedia Amaral and Christopher Beale. Additional support from Jen Chien, Katie Sprenger, Maha Sanad, Holly Kernan and the whole KQED family.

Transcript

Click on a timestamp to play from that location

0:00.0

Have you ever heard a Bay Curious episode that you just had to share?

0:04.0

One you wish you could bottle up and give to someone because you know they'd enjoy it?

0:09.8

Well, the Bay Curious book might be just the ticket.

0:13.2

This snappy little paperback features 49 stories about the San Francisco Bay Area,

0:17.8

and it makes for a lovely and affordable gift this holiday season.

0:22.8

Find it at a Bay Area bookstore near you or online.

0:26.1

Details at kQED.org slash Bay Curious Book.

0:33.0

You come to the New Yorker Radio Hour for conversations that go deeper with people you really want to hear from,

0:40.0

whether it's Bruce Springsteen or Questlove or Olivia Rodrigo, Liz Cheney,

0:44.8

or the godfather of artificial intelligence, Jeffrey Hinton,

0:48.2

or some of my extraordinarily well-informed colleagues at The New Yorker.

0:52.7

So join us every week on the New Yorker Radio Hour, wherever you listen to podcasts.

1:01.1

From KQED.

1:03.5

The San Francisco Bay Area has a rich history with cocktails and spirits.

1:09.2

We claim to be the originators of the martini and the

1:13.3

Mai Tai after all. But when it comes to spirits specifically, I'd argue only one has become

1:20.6

quintessentially San Franciscan, Furnette Branca. It's estimated that upwards of 35% of all the Fernette imported into the U.S. is consumed in

1:33.0

San Francisco alone, which is surprising.

1:37.1

If you know Fernette, you know it can be kind of a polarizing beverage.

1:41.7

That's what we found when we were doing a taste test around the KQED office earlier this week.

1:48.1

Oh, God. It's like significantly worse than I remember it being.

1:52.5

Satisfies that morbid curiosity that I had when I smelled my like the Vix Vapelab and I really wanted to eat it.

...

Transcript will be available on the free plan in -56 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from KQED, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of KQED and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.