What's up guys, welcome back to build today. We have a special guest who is a powerhouse in the fitness industry.

In fact, I think that the first time that I heard of her was 2016. So it was when she first came on the rise in the fitness industry.

She started as a fitness influencer. She built a super loyal following and then has turned that into a nine figure

empire.

And so I wanted to go and figure out what are the brains behind this empire that she has built?

You may know her as Heidi Summers.

This is the Buff Bunny Collection as well as her app called Browns.

Her goal with the Buff Bunny Collection is to empower women to make them feel comfortable.

Behind the brand, it's clear that she has some very strong values around resilience,

women's empowerment, risk-taking.

And I think what's really cool about this conversation is that in all the questions that I asked her,

it became very clear that the reason that she's so successful is because she's so connected

with the customer and she so believes the mission that she preaches.

And so I really hope that you enjoy. This conversation goes through everything from how she started

the companies to wearing all the hats, to hiring employees, to how do you deal with trauma,

to how do you stay married to somebody who has their own other business? And so I hope you enjoy.

You know, you started Buff Buddy in your living room,

and you did like everything. You wore all the hats. And so what I was wondering is, like, looking back, were the top most important lessons that got you from working in your living room

wearing all the hats to the big empire that you've built now? My background is biology.

It is not marketing.

It is not fashion.

It is not business or anything of the sort.

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