How I Started To Charge 6 Figures As A Coach
CRAFTED Millionaire
Cayla Craft
4.8 • 1.3K Ratings
🗓️ 20 September 2024
⏱️ 22 minutes
🧾️ Download transcript
Summary
Wondering how to confidently charge higher prices for your coaching services?
In this episode of Crafted Entrepreneur, I walk you through the journey of how I started charging six figures for my coaching programs. Pricing your services can be one of the most challenging aspects of running a coaching business, especially when you want to reflect the true value you offer.
Learn how to recognize your worth, understand the value you bring, and why charging more actually leads to better clients and results. I also discuss the mindset shift needed to increase your rates and how to create offers that attract your dream clients who are willing to invest in themselves.
Episode Highlights
- Recognizing Your Value: Why your expertise, life experiences, and personal growth are worth more than just the time you spend with clients.
- The Picasso Napkin Story: How this famous story about Picasso helps explain why pricing isn’t just about time but also about the lifetime of knowledge you bring.
- High-Ticket Coaching Clients: Why clients who pay more tend to be more committed, focused, and easier to work with.
- Charging What Excites You: The importance of charging a price that makes you excited to show up for your clients and serve them at your highest level.
- Low-Ticket vs. High-Ticket: The pros and cons of both low-ticket and high-ticket offers and why high-ticket might be the better fit for most coaches.
Key Moments
- 00:00 - 01:23: The common mistake of undercharging and how to shift your mindset to charge what you’re worth.
- 03:16 - 03:56: The results clients achieve after working with you and how that translates into your pricing.
- 06:20 - 07:24: The importance of paying enough to pay attention and how investment levels impact client commitment.
- 09:14 - 10:43: Why it’s easier to serve fewer, high-paying clients than to serve many low-ticket clients.
- 14:59 - 15:29: How putting yourself in the right environments can help you attract your dream clients.
If you’re ready to start charging what you’re worth and attract high-paying clients, begin by evaluating your pricing structure and creating offers that reflect the true value you bring. Download my free profit formula at CaylaCraft.com/profit to learn how to make more money with the clients you already have. For one-on-one coaching or to learn about my new private coaching program, DM me the word "coach" on Instagram!
Links + Resources:
- Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.
- Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.
- Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.
- Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!
- Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.com
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Transcript
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| 0:00.0 | When I charge less for my coaching programs, I see that the people who pay less tend to have more of an attitude, |
| 0:08.3 | tend to kind of struggle with victimhood a little bit more. They end up being a lot more work than my 100K clients who have already |
| 0:17.6 | done a lot of the inner work. So, Welcome back to Crafted Entrepreneur. We are talking all about pricing today and this is something that comes up often with newbies I would say |
| 0:47.4 | like the one to two years in business and maybe you've been in business for a long time but you're new to |
| 0:56.0 | charging for your time you know you've been mentoring people for free for maybe a long time and you're like, okay, I'm going to start getting paid for this. |
| 1:05.2 | Either way, we're going to talk about really, you know, how do you package your time and |
| 1:09.8 | get paid for it? |
| 1:10.8 | We're going to get into worthiness and all of the things. So you're going to enjoy |
| 1:14.1 | today's episode. So the reason this is all happening is because I just created a new tool that is completely |
| 1:20.8 | free for you. All you need to do is go to Kalacraft.com |
| 1:24.2 | forward slash profit and you'll actually get my profit formula and it helps you go |
| 1:31.5 | okay how can I make more money in my business with the clients I already have? |
| 1:35.8 | So it's a really good free tool that I hope you all go and download a ride now. |
| 1:40.5 | So let's get into it. |
| 1:41.7 | There's a famous story about a woman who once saw a |
| 1:46.5 | Picasso Doodle on a napkin in a restaurant and she went over to this guy's |
| 1:51.8 | table and asked him how much she would have to pay to have that napkin. |
| 1:56.2 | He said 20,000 bucks. |
| 1:58.9 | She was like, what? |
| 2:00.5 | It's a napkin, it's a doodle and his reply was no madam it took me my whole life and the exact same concept goes for you if you are a coach or an expert in your field and |
| 2:15.4 | you're helping people level up their life, you're giving them not only |
| 2:21.5 | time, but you're bringing to that time all of your life experiences all of |
... |
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