How Impossible Foods Is Being Attacked by Big Beef

Eater's Digest

Vox Media Podcast Network

News, Food, Comedy, Arts, News Commentary, Improv

4.4 • 902 Ratings

🗓️ 11 October 2019

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Pat Brown is on a mission to save the planet by cutting one thing from our lives: cheeseburgers. The Impossible Foods CEO is determined to cut the consumption of cows to save our planet from the devastating effects of big agriculture, but there's one thing standing in his way: Richard Berman, a powerful Washington lobbyist. He's a formidable opponent protected by a shadowy non-profit called the Center for Consumer Freedom, but Impossible isn't scared. In fact, they think Berman's involvement means the beef lobby is terrified for the future of their industry, and scrambling to save their buns. This week, Daniel hears from Brown and Rachel Konrad, Impossible's Chief of Communications, to find out more about the meat war. Then, we get into the biggest stories of the week, from the latest in stupid sexism to restaurant ripoffs and more. Stories: • Don't Blatantly Ripoff Your Neighbors • Sexist Bartender Says Something Sexist • Who Owns a Recipe? Featuring: Pat Brown (@ImpossibleFoods) Rachel Konrad (@rachelkonrad) Hosts: Amanda Kludt (@kludt), Editor in Chief, Eater Daniel Geneen (@danielgeneen), Producer, Eater Produced by: Martha Daniel (@martha_c_daniel) More to explore: Check out more great reporting from the Eater newsroom. Subscribe to Amanda’s weekly newsletter here. Follow Us: Eater.com Facebok.com/Eater YouTube.com/Eater @eater on Twitter and Instagram Get in Touch: [email protected] About Eater: Eater obsessively covers the world through the lens of food, telling stories via audio, television, digital video, and publications in 24 cities across the US and UK. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Once upon a time, Disney was a motion picture studio in a sea of Hollywood studios doing something nobody else was doing.
0:09.0	Disney's business is memory making. Disney's business is tradition.
0:15.0	But here's the thing about kingdoms.
0:17.0	They don't last forever.
0:18.0	To survive, Disney had to grow.
0:21.0	But has that tremendous growth eroded what made Disney, Disney.
0:24.3	And I don't know the world cares that this is a Disney movie anymore. I'm Joe
0:29.6	Italian. I'm hosting Land of the Giants, the Disney Telepa, from Bulcher on the Box Media
0:34.0	Podcast Network. Follow Land of the Giants wherever you listen to hear new
0:38.0	episodes every Wednesday.
0:42.0	Before we get into the show, Richard Berman has asked us to clarify a few things
0:47.3	discussed in the interview with Impossible Food CEO Pat Brown and Chief
0:50.8	Communications Officer Rachel Conrad.
0:53.0	1.
0:54.0	Though Richard Berman has accepted money from the tobacco industry in the past, he has, quote,
0:58.0	never lobbied to protect cigarettes.
1:01.0	About 25 years ago, he did promote the concept of allowing restaurants the option of having separate smoking sections."
1:07.0	2. Berman is not a climate denier and says there is no such quote from him about telling the story of Big Beef.
1:13.2	Three, though Berman runs a for-profit PR firm called Berman and Co, which has been paid by the
1:17.9	Center for Consumer Freedom in the course of its advocacy for positions beneficial to the
1:21.8	fast food, meat, and restaurant industries, like launching
1:24.8	attacks on the Humane Society and fighting against efforts to limit the sale of soda and school.
	...

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