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Finding Mastery with Dr. Michael Gervais

How John Paul DeJoria Built Billion-Dollar Brands | Founder of Patrón and Paul Mitchell

Finding Mastery with Dr. Michael Gervais

Dr. Michael Gervais

Sport Psychology, Finding Mastery, Mental Health, Mindfulness, Business, Self Help, Michael Gervais, Health & Fitness, Mindset, Psychology, Self-improvement, Education

4.71.7K Ratings

🗓️ 19 March 2025

⏱️ 69 minutes

🧾️ Download transcript

Summary

What if one of the unlocks for living “the good life” lies in the simple act of giving, even when you have nothing?  

Today's guest is an icon of entrepreneurship, resilience, and generosity - John Paul DeJoria - a cofounder of not one but two billion dollar companies, Patrón Tequila and Paul Mitchell Hair Care Products. What you might not know, though, is that before building billion-dollar brands, JP was homeless, selling products door-to-door just to get by. His journey is a masterclass in grit, optimism, and the power of persistence.

In this conversation, JP shares how his toughest moments shaped his mindset, why giving back—no matter how little you have—can transform your life, and why he believes wealth isn’t about money; it’s about gratitude. It’s about impact.

Get ready. JP has a deep spark and a heart of gold. Check out this week's conversation with THE legend, John Paul DeJoria.

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Transcript

Click on a timestamp to play from that location

0:00.0

What if one of the unlocks for living the good life lies in the simple act of giving?

0:05.8

Welcome back or welcome to the Finding Mastery podcast, where we dive into the minds of the world's greatest thinkers and doers.

0:13.7

I'm your host, Dr. Michael Jervais, by trade and training a high-performance psychologist.

0:19.1

And today's guest is a true icon of entrepreneurship, resilience, and generosity.

0:26.4

Jean-Paul DeGioia, a co-founder of not one but two billion-dollar brands,

0:32.8

Petron Tequila and Paul Mitchell Hair Care products.

0:36.2

Now, what you might not know is that before building billion-dollar companies,

0:41.8

JP was homeless, selling products door-to-door just to get by.

0:46.3

His journey, it's a master class in grit and optimism and the power of perseverance.

0:52.3

In this conversation, JP shares how his toughest moments shaped

0:56.6

his mindset and why giving back, no matter how little you have, can transform your life. And why he

1:03.4

believes wealth isn't about money. It's about gratitude. It's about impact. So get ready. J.P. has a

1:10.8

deep spark. It's got a heart of gold ready. JP has a deep spark.

1:12.2

It's got a heart of gold.

1:13.8

And let's jump right into this week's conversation with the legend, John Paul DeGio.

1:23.7

I am thrilled and honored to sit down with you.

1:30.3

Your testament to what from the outside looks like a great life is something that I've wanted to talk with you for a long time.

1:38.3

So let me not make any assumptions though.

1:42.3

When you think of living a great life, have you lived a great life?

1:48.2

I have lived an unbelievable great life.

1:50.9

I've had, as most people know, a lot of adversity in my life, okay?

1:54.4

But I want to learn, and I'm learning more as I get older and older and older, that that's a good thing.

...

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