Uncarrier Moves is the term that they use for their big bets, right?

And John Ledger and team had a mission and a goal of launching a new uncarrier Move every three to six months,

which was a pace that the organization before never even believed they could achieve and

importantly is a pace that AT&T&T Verizon could not keep up with.

T-Mobile would launch an uncaryor move. It would take AT&T-N-T-N-T-N-T-N-T-N-T-Vizon six

months just to get organized, have a meeting

to discuss how they're going to respond.

By time they've even had that meeting, the next moves coming out, the next moves coming out,

the next moves coming out, the next moves coming out.

The only way to solve that problem is to grow

productivity to innovate within our economy. This next 25 years, what you know I've framed as the

hyper-digital era, is going to be the past digital transition,

digital transformation era, 10 to 100X.

Reading one part of the book inspired me to do something for our own business here at GeekWire that I think might be an interesting thing to discuss as just an example

briefly. Hopefully.

Hi and welcome to GeekWire. I'm GeekWire co-founder Todd Bishop.

We are coming to you from Seattle where we get to report every day on what's happening around us in business technology

and innovation. What happens here matters everywhere and every week on this show we get to

talk about some of the most interesting stories and trends in the news. This week Big Betts. My guests are the

authors of a new book called Big Bet Leadership, your transformation

playbook for winning in the hyper-digital era.

It's fascinating to see how the companies in the Seattle area play into this book,

...