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The Complex Sneakers Podcast

How Reebok Pumps Took Over the World, With Inventor Paul Litchfield

The Complex Sneakers Podcast

Complex

Society & Culture

4.81.3K Ratings

🗓️ 12 April 2024

⏱️ 80 minutes

🧾️ Download transcript

Summary

Paul Litchfield is a mad scientist, a shoe dog with decades of experience, and the innovator who created the original Reebok Pump. In this episode, he talks about his long history in footwear and the Pump’s iconic lineage from Dee Brown and Dominique Wilkins to Jackie Chan and John Cena. Litchfield, a fireball of Irish-American energy, has truly seen it all in sneakers. Lately he’s been making footwear at GoRuck, a company that’s laser-focused on legit training gear. Ahead of the Litchfield interview, cohosts Joe La Puma, Brendan Dunne, and Matt Welty talk about the return of the “Flu Game” Air Jordan 12, the Nina Chanel Abney x Air Jordan 3, and the “Metallic” Air Jordan 5 retro.

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Transcript

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0:00.0

What's up everybody? It's Joe Lupuma. You were listening. You were watching the

0:04.7

complex sneaker show. As always I'm joined by my two co-host, my two friends,

0:09.5

to my right, Mr. Matt Welty.

0:12.0

It feels like it's been forever.

0:13.0

It has.

0:14.0

We're back though.

0:15.0

To my left, my brother in Varsity jacket.

0:18.0

Mr Brendan Dunn.

0:20.0

A little bit of four-miner for you. I'm doing all right. How we doing? We're back. I'm feeling good. Yeah. Just one week off, but we're here. We're back. We're bock. We are bock. You like that? Yeah, I know. Little tease for the episode. Yes. Got a really good show today. Great guest.

0:37.6

Going to talk about designing and the innovation of an, I know that you guys don't like I feel like you guys have

0:44.0

side conversations when I say iconic sneaker no this is an iconic

0:47.2

yeah the Reebok pump Paul Let's field is here iconic what else do we got I

0:51.9

want to discuss some upcoming Air Jordan's.

0:53.8

Okay. Air Jordan 5 metallic Air Jordan 3, Nina Chanel Abney Collab.

0:58.8

What about the flu game Air Jordan 12?

1:01.0

Yeah, you had something about like a little internal kind of...

1:04.0

Well, manufacturers of controversy.

1:06.0

Exactly.

1:07.0

Also, also LeBron vote back sneakers.

1:09.0

This needs to be addressed.

1:10.0

Let's do it?

1:11.0

What's cracking since we've been gone?

...

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