How Slow Ventures is giving the creator economy a rebrand

Equity

TechCrunch

Founders, Silicon Valley, Finance, Ipo, Vc, Technology, Business News, Startups, Business, Venture Capital, News, Stock Market, Entrepreneurship, Techcrunch

4.2 • 365 Ratings

🗓️ 19 February 2025

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Last week, the team at early-stage VC firm Slow Ventures launched its new $60 million fund entirely focused on investing in content creators.Today on Equity, Rebecca Bellan sits down with Lightcap to dive into YouTube remains the dominant platform for serious creators,how niche community trust translates into scalable businesses, and what this new fund means for the creator economy. Listen to the full episode to hear more about: How this new asset class has the potential to scale. The firm’s success stories so far, including Marina Mogilko’s baby snack company and other ventures. The parallels between backing creators and traditional seed-stage founders. The “key man risk” and how investors navigate the challenge. Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here. Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we'll talk to you next time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Here's the truth about AI. AI is only as powerful as the platform it's built into. Service Now puts AI to work for people across your business, removing friction and frustration for your employees, supercharging productivity for your developers, providing intelligent tools for your service agents to make customers happier. All built into a single platform you can use right now.
0:23.4	That's why the world works with ServiceNow.
0:26.6	Visit ServiceNow.com slash UK slash AI for people. Hello, and welcome back to Equity, TechCrunch's flagship podcast about the business of
0:45.8	startups. I'm Rebecca Boulon, and this is the episode where we bring on industry experts to help us
0:50.3	explore a trend in the tech world and dive deep. Last week, the team at Early Stage BC firm Slow Ventures launched its new $60 million fund
0:58.8	entirely focused on investing in content creators.
1:02.1	To talk about the first dedicated creator fund, YouTube's dominance for serious creators,
1:06.9	and how building trust in a niche community lends itself to building investable businesses.
1:11.5	I'm joined by Slow Ventures partner, Megan Lightcap.
1:18.5	Megan, welcome to the show. Thanks so much for being here.
1:21.3	Thanks for having me.
1:22.3	So give me a bit of a background. So you're at Slow Ventures now,
1:25.5	and one of the things that we wanted to talk about was this new creator fund.
1:28.7	But curious how you kind of got your start with Slow Ventures. And you came on specifically for this fund, right?
1:35.3	Yeah. So I came to the creator world in slow in particular by way of consumer. So I have spent most of my career in and around the consumer world with a brief exception of working
1:44.3	in fake investment banking, but spent some time doing growth investing at a fund called Al Catterton,
1:48.6	looking at earlier stage consumer companies really broadly defined. So everything from CPG,
1:54.0	restaurants and retail, power and accessories, some consumer tech, some consumer services,
1:58.5	then went to the startup world working on two different
2:01.2	early stage consumer technology companies, one incubated inside of Walmart, and the next one
2:06.3	was like the next iteration of it outside of Walmart.
2:08.3	I met the slow team. They pitched me on what they were doing with creator. And the thing that
	...

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