All right, so we're going to talk about how tariffs will affect marketing.

So both Neil and I have this in our topics and I think we want to talk about the short term and then the long term as well.

So you have one around businesses in general.

And I think our high level on this one, we'll just kick it off, is tariffs in general are going to affect us, our businesses,

Neil and I both have agencies because our clients will be affected by tariffs and therefore we will also be affected.

Because usually what happens if people need to make cuts, one of the first things to go is usually marketing spend or marketing agencies.

So I think in the short term net net, and we can dive into this a little bit because I have some more thoughts, but I think there's going to be a significant short term pain. And I think before we go into a little more, so just so everyone knows, Trump kind of pulled out this entire poster showing the tariffs that, like, Vietnam, for example, I think has 96% tariffs on U.S. goods, and then I think we're going in at 47% on them.

So he's got this whole reciprocal tariff chart.

And the whole thought here is that maybe they can try to raise, I don't know, $600 billion or a trillion or so in revenue or in tariff revenue.

I don't know if that's going to happen.

And obviously a lot of business people are in an uproar right now, especially if you're

in e-commerce right now, you're in an uproar because you're trying to figure out what to do

because, you know, you offshore to like Vietnam or China, for example.

Yeah.

Clients are going to get hit.

If people have a demand for a product, let's call it an iPhone, because it's something we can all relate to. And it's a thousand bucks. If you now had to pay $1,500 for that same iPhone, even though the product is amazing, you'll reconsider if you're going to buy it. You may not buy it as

frequently to upgrade your phone. You may not just even make the purchase. You may move to older

model or you may move to a different product like a Samsung phone. It impacts people no matter what

because whether someone wants a product or not, money comes into play and people aren't blessed with unlimited money, even

some of these billioners that you see on the Forbes list, when they buy corporations, a lot

of times they got to sell stock to pay their bills.

And none of us are those people.

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