How the Beautyblender Became an Iconic Product with Founder Rea Ann Silva
Life with Marianna
Life with Marianna
4.9 • 2.6K Ratings
🗓️ 18 May 2021
⏱️ 43 minutes
🔗️ Recording | iTunes | RSS
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Summary
Rea Ann Silva is the founder and CEO of Beautyblender, a multi-million dollar company that shook the world with a pink egg shaped sponge. As a professional makeup artist, Rea Ann realized the need to upgrade makeup tools as technology—especially the quality of HD cameras—evolved. Listen to hear how Rea Ann was initially inspired for the concept, how she took risks along the way to make her dreams a reality, and most importantly, the lessons she’s learned in her journey. This episode is all about starting from the bottom, the importance of perseverance when being your own boss, and Rea Ann's firm belief that in the entrepreneurial world, there is no such thing as no.
Produced by Dear Media
Transcript
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| 0:00.0 | The following podcast is a DR Media Production. |
| 0:30.0 | The behind-the-scenes action just follow me at Gabby Reese and remember don't miss new episodes every Monday. |
| 0:44.5 | Hey, it's Mariana and welcome back to the Life with Mariana podcast. |
| 0:47.9 | So this episode is with Rian Silva. She's the founder and CEO of Beauty Blender, which I am so obsessed with. |
| 0:54.4 | If you've followed me for years online, you know that I always, always, always do a makeup with this. |
| 0:59.1 | I cannot live without this sponge. It is so incredible. I actually did a YouTube video. |
| 1:03.9 | It was when the Beauty Blender had been out for a while, but people were still learning about it. |
| 1:07.6 | And it was just how to use a beauty blender. This video went viral because a lot of people didn't know that you really needed to get it wet first |
| 1:13.7 | to expand the sponge to use it to apply your makeup. |
| 1:16.4 | And from then, Beauty Blender really went on to create a whole new category in beauty of makeup sponges. |
| 1:22.9 | And she really was the first one to create this pink iconic egg-shaped sponge that hello is in this |
| 1:27.8 | Smithsonian Institute, which is crazy to think she made this product, but this is not her first business. |
| 1:33.2 | So she was a working makeup artist in the industry. |
| 1:36.0 | And at the time, she was working in television. And the cameras became so HD and so high quality |
| 1:41.4 | that she had to find a better way to apply makeup because you really could see all the pores. |
| 1:45.3 | So she created this sponge out of a need. And then from there, started this business, which is incredible. |
| 1:50.9 | So I talked to Rian about what really inspired her to create this product, |
| 1:54.3 | the struggles of running a self-funded business, and what it means to be a woman of color as an established entrepreneur. |
| 1:59.7 | We talk about the different milestones the company has reached and how her and her team plan to expand the beauty blender brand. |
| 2:05.4 | I'm so excited and I think you guys will love this one. So now let's hear from Rian. |
| 2:13.2 | Thank you so much for coming on the podcast because I am like such a fan of you and your products. |
| 2:19.4 | And I don't know if you remember, but a few years ago, I recorded a video randomly, |
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