Welcome back everybody. Today's going to be awesome. We're going to about 10Xing your

life and your business, but we're not just going to rarot. We're going to get in some

real details. My guest today, he's an organizational psychologist, which is a mouthful for

somebody with my limited intelligence, not only to even understand what it is, but even

to say it evidently. He's a best-selling author coming up on a million books sold

and the reason he sells so many books is because his work is legit. It's real stuff. It's

not fluff. It's detailed. It's profound. And you were going to write a lot of notes

today is my bet as we get started today. Dr. Benjamin Hardy, good to have you here,

brother. Happy with you. Yeah. So excited to have you. The book is 10X is easier than

2X. How world-class entrepreneurs achieve more by doing less. Is that really true? Is

doing something 10X actually easier than doing something 2X? Yes. Why? So 2X is like

as an example, you mentioned a million copies of the book. So if I'm going for 2X, one

of the reasons it's difficult is it was already hard to get here. And so going for 2X means

that I'm going for more of what I've already done. It's me operating from the present towards

the future. And it's also heavily complex because because the goal is from here to here,

it's very linear. I actually can't fully distinguish the things that are truly working using

the 8020 principle. I can't fully parse them apart because it's not a big enough goal.

So one of the reasons why 10X is a lot easier. There's a lot of reasons. But one of the reasons

is that the goal is so big, even hopefully seemingly impossible, given the timeline,

that it forces you to ask really hard questions. It forces you to ask, what are the few things

that actually have upside? What are the few things, those 20% of things using the 8020?

What are the very few things that have big upside? And then it forces you to be a lot more

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