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Founder's Journal

How to Get Your First 1,000 Users

Founder's Journal

Morning Brew

Careers, Business, Entrepreneurship

4.81.1K Ratings

🗓️ 28 February 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

Episode 113: Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth. Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users Send us an email and let us know what you think of the idea! [email protected] #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman, co-founder and executive chairman of Morning Brew.

0:06.5

Before hopping into the episode, I would love to hear from you.

0:10.0

Shoot me an email, introduce yourself, there is nothing better than meeting my

0:14.3

listeners and hearing what you're up to and what you're building. I've heard from

0:18.5

probably 50-plus of you over the last few days and it's been absolutely amazing. So send an email to

0:24.7

Alex at morningbrew.com share a sentence or two about who you are at bare minimum just say

0:29.6

hi and I'll get the conversation going and I will 100% respond.

0:33.6

Now let's get to the episode.

0:35.4

Today's Reed is by one of my favorite startup creators,

0:38.8

Lenny Rochitzky, and the essay I'm about to share

0:42.0

is one that I've probably read a dozen times.

0:45.1

The essay is called How to Kick Start and Scale a Consumer Business

0:48.8

and it breaks down the seven proven strategies to acquire your first 1,000 users as a B to C startup.

0:55.4

I'm going to read through each of the strategies, share some examples that Lenny provides,

1:00.1

and provide some of my own thoughts as I read along.

1:03.4

So without further ado, let's hop into the episode. A new seller's plans and goals usually boil down to one single desire, getting their products in front of millions of customers.

1:23.2

After all, visibility is everything and that's exactly what Walmart Marketplace can give you.

1:28.6

Walmart.com has more than 120 million unique monthly visitors, according to Comscore, making Walmart Marketplace

1:35.7

one of the fastest growing e-commerce platforms.

1:39.2

Now they want to help sellers bask in this glory.

1:42.2

New sellers who join Walmart Marketplace today

1:44.4

can save up to 50% off referral and fulfillment fees. Conditions apply.

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