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faster decisions with real human feedback, AI-driven insights, and the world's strongest participant network.

Equip your team with the power to validate every decision,

co-innovate at scale, and build digital and in-person experiences with confidence. The best brands

don't guess. They test. See how at usertesting.com slash audio.

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pilot.com slash Vox. It shouldn't surprise anyone to hear me say that I'm a fan of uncertainty.

After all, this podcast is called the gray area for a reason.

We try to live in the nuance as much as possible, and we try to explore questions with an open mind.

And it's not just a schick for me.

I really believe that openness is a necessity, especially today, when the loudest, most

obnoxious voices take up so much of the oxygen.

But I wouldn't say that tolerance of uncertainty comes naturally to me. Like most people, I like to be

right, and I fear the unknown. The temptation to retreat into certainty is always there. I think most

of us are like that. So why is this the case? What is it about uncertainty that's so scary?

...