How To Optimize for Search Everywhere Optimization

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 30 January 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2908, Eric Siu and Neil Patel delve into the concept of 'Search Everywhere Optimization', emphasizing the importance of optimizing for various platforms beyond just Google. They discuss the dynamics of different marketing channels, the significance of brand trust, and the evolving nature of marketing funnels in the digital age. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Search Everywhere Optimization: The New Frontier (02:55) Understanding Platform Dynamics and Brand Trust (06:05) Navigating Marketing Channels: Insights and Strategies (08:58) The Evolution of Marketing Funnels (12:03) AI's Impact on Business and Marketing (15:12) The Future of Work in the Age of AI (20:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Well, let's talk about how to optimize for Search Everywhere optimization because that's becoming,
0:06.3	that it's been prevalent. It will continue to be prevalent. And what we mean by Search Everywhere
0:11.1	optimization is 10 years ago, maybe you're just optimizing for the E stands for the engine,
0:15.7	mostly Google, because Google had the majority of the market share. And Google, to be honest,
0:20.0	a decade, maybe 15 years ago, Google had the best organic reach market share. And Google, to be honest, a decade, maybe 15 years ago,
0:21.9	Google had the best organic reach.
0:24.2	But now organic reach is spread out through everywhere.
0:27.4	We're talking about YouTube, which is a world's second largest search engine.
0:30.9	Could be Amazon if we're talking about shopping, app store optimization,
0:34.1	LLMs as well, so optimizing for LLMO, LLM optimization, right?
0:39.4	And so we should talk about maybe a couple of ways to optimize for search everywhere optimization.
0:45.5	And a quick stat for you guys wondering why we really think this is important other than it just
0:49.6	being Eric and Neil's opinion.
0:52.0	There's 45-ish billion searches, 45.1 to 46-ish billion searches a day.
0:58.6	Google has 8.5 billion, so that makes up roughly 18%. Amazon has 3.5 billion a day. It's
1:04.5	nowhere near the amount of Google, but when you get 3.5 billion searches a day on Amazon,
1:10.2	those are people buying a product. Those are very valuable searches. Instagram has 3.5 billion searches a day on Amazon, those are people buying a product.
1:11.8	Those are very valuable searches.
1:13.4	Instagram has 6.5 billion a day.
1:16.1	A lot of them may be looking for friends or content, like a handbag.
1:20.6	And if you're Louis Vuitton, you would want to show up there.
1:23.2	The searches may not be as valuable as, let's say, Google.
	...

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