4.8 • 826 Ratings
🗓️ 15 January 2024
⏱️ 7 minutes
🧾️ Download transcript
In this episode, we'll dive deep into the art of pricing your services to maximize your earnings while delivering exceptional value to your clients. Whether you're a freelancer, consultant, or business owner, finding the right pricing strategy is crucial for sustainable growth.
Discover practical tips and strategies to ensure you get paid what you're worth, all while exceeding your clients' expectations. Don't leave money on the table – watch now to master the art of pricing for success!
Experience Dan Lok Live! Join our upcoming SMART Challenge and learn how to make your business into a self-sustaining asset.
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0:00.0 | When you make offers, I like the three boxes, you make the most expensive option first, right? |
0:19.0 | This is always, you know, the big three boxes because this as an anchor for price. |
0:24.6 | Now sometimes that could be your actual service, |
0:28.6 | but I like to do it sometimes something that, |
0:31.6 | like I almost always would present how much I charge per hour |
0:35.6 | in terms of time. |
0:38.3 | Because it gives people a way to compare. |
0:42.3 | You give people to Apple to oranges, they compare. |
0:45.3 | If you don't, then they're just nothing to compare for. |
0:48.3 | So I always want to anchor the price. |
0:49.3 | So if anything, okay, I charge this 25K per hour, |
0:52.3 | drag it's 10K, I always take that again. So again so people know oh if I'm an event it's five six hours wow that's like a |
1:00.2 | hundred and twenty five k there's a value right there before I say anything right so I |
1:04.8 | like to do that first usually as a that's there if you don't have that you can also do |
1:09.6 | it as a how, |
1:14.5 | most the industry, how much this is worth. I'll give you an example. |
1:15.2 | Let's say if I sell real estate, |
1:18.0 | I would always, I would, you tell me a budget |
1:20.1 | is 1.5 million, let's say 1 million to buy home. |
1:24.1 | I will show you at 1.5 million a home. |
1:27.1 | Just to shock you. I know this is not |
1:30.3 | what you want, but I just want to show you like, wow, like it's a bit outside of that. So now it becomes an anchor. |
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