And I was like, well, what are the systems that I need?

He calls it the aggregation of marginal returns.

Behavior, time, and location.

Okay. Hello and welcome.

My name is Gino Barber, one of the co-founders of Jake in Gino, and in this how-to, we are going to be discussing

how to properly set goals to buy your next multifamily. I think the problem is when people

start out in multifamily and they're just starting out, or even right now in this part of the

market cycle,

we get overwhelmed. We focus just on the goal. You know, ultimately, gang, the goal is the result.

That's what we're focused on. I've got to get my next deal or I've got to get my first deal.

How do I do that? What do I need to do? What are the things that need to happen?

You have all this confusion.

Confusion does not lead to clarity. Confusion leads to chaos, which leads to not knowing what to do next.

So let's focus on goal setting here. Let's focus on systems and processes here.

I'm going to go into James Clear's Atomic Habics book because he lays out some excellent points about setting goals, about creating habits, about identity.

And then what I'm going to do in the second part of the show is discuss how you apply all of these systems and processes and methodologies into actually getting your next deal.

But let's first do a little bit of a background of what a goal is, a system, and a process.

I fell in to the trap early on about learning, goal setting and setting goals. I would feverishly write down goals. How many of you did this? You write down your goals

and all you do is focus on your goals or you have a vision board and you put them up there.

And great. Sometimes you hit the goal board and you put them up there and great.

Sometimes you hit the goal.

Sometimes you didn't.

...