4.8 • 1K Ratings
🗓️ 25 April 2023
⏱️ 54 minutes
🧾️ Download transcript
If you have ever wondered how to sell more art, this discussion is for you. This week, we dive into the topic of making sales in a discussion that touches on the importance of email marketing, the value of a good social media presence, and the need to reduce friction wherever possible. We both believe in the power of an effective launch, but we also believe that selling is not a one-time thing. The reality is that we are always selling ourselves and our work, and the only question is how well we do it. We share our secrets for ongoing marketing, including understanding our buyers; inviting people into our process; building relationships; and engaging people in conversation. We also discuss the need to constantly evaluate both our work and our sales strategies and agree on the importance of being remarkable.
If you're interested in selling more of your art, we hope our conversation inspires you to take some new actions.
Mentioned
Uncanny podcast https://www.bbc.co.uk/sounds/brand/m0010x7c
Lessons in Chemistry https://www.amazon.co.uk/Lessons-Chemistry-Debut-Bonnie-Garmus/dp/0857528122
Nino Yuniardi https://nino.studio/
See Alice Sheridan at:
Find more about Louise Fletcher:
www.louisefletcherart.com
Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
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0:00.0 | Hi and welcome to Art Juice, this is Onis Generous and humorous conversations to feed your creative soul and get you thinking with me Louis Fletcher and me Alice Sheridan and today |
0:16.5 | we're going to talk about selling and funnily enough I don't think we've talked about this |
0:22.3 | for a long time. Not for a while, no. |
0:24.7 | How to sell more art. And if we have had an episode about this before, I think we've both learned more, |
0:30.4 | as you always do. So we thought it'd be a good time to revisit this topic. |
0:34.8 | But before we get onto our main topic, |
0:37.1 | as usual, let's have an update. |
0:38.8 | What have you been up to Ellis? |
0:40.9 | Yeah, because I didn't chat to you last week. So we had Easter, we were away, we were in |
0:45.6 | Dartmouth, guess what? It rained. You knew that before you went though, didn't you? |
0:50.1 | I knew that, so I didn't take any art stuff with me it was nice actually I had some time for |
0:58.2 | other thinking did a little bit of jiggling like a very wobbly jelly my ideas for this book into some kind of shape which is helpful to progress. |
1:15.0 | Felt like a kind of proper work on my laptop, |
1:19.8 | away from home person, because I went with the girls one day there's a nice quite big |
1:24.8 | cafe that's opened up and it's quite funky like it's kind of too funky for the town and |
1:30.0 | you can just imagine actually before they created this where there were just tiny little |
1:36.4 | tea shops and you know quite old fashion somebody went there will never be a space for like a 60 seat funky cafe in this small town on the edge of Dartmoor and it was full and it was fun and the food is quite good and filling in lots of choice and you know so we had a very nice time I felt like a kind of |
1:57.4 | of person on my laptop in a cafe which normally I don't do very well with but because the |
2:02.0 | girls were there revising for A levels and we had just a very nice time. They randomly off the point decided to speak in an Australian accent which they stuck with for three days that was both irritating and quite funny. We just had a very nice time and so I kind of came back with a bit of boost of an energy, got my act into gear very, very quickly with no notice whatsoever and decided to run some planning sessions for artists but outside of the membership. So did a couple of emails about that and some posts on social and we had the first one last night and now I'm buzzing with ideas from that. |
2:44.9 | It was really good. And then... That's great because you've been thinking about doing something like that for a long time. |
2:52.4 | I have and about doing smaller sessions so I'm really glad you've done it. |
2:57.0 | Yeah and it was interesting that it came out of this time away and just thinking about you know a little drawing that I did in a notebook and I was like right here |
... |
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