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All The Small Things

How To Start A Sustainable Business With Josephine Philips

All The Small Things

Venetia La Manna

Fashion & Beauty, Arts, Education, Society & Culture, Self-improvement

4.91.3K Ratings

🗓️ 31 January 2023

⏱️ 41 minutes

🧾️ Download transcript

Summary

Josephine Philips is the CEO of Sojo, a seamless and scalable clothing alterations and repairs app, on a mission to make the fashion industry more circular. Sojo wants to make it easy for everyone to show their clothes the love they deserve and they do this through alteration and repair of clothing, allowing more of us to love our clothes for longer. In this episode, we learn about Jo's path to sustainable fashion, how she raised $2.4 million in pre-seed funding for Sojo, their aims to democratise sustainable fashion, the highs and lows of running your own business and much more. 


Resources

Check out Sojo

Chloe Asaam on fast fashion's waste crisis

Last week's episode with The Or Foundation's Liz Ricketts

Learn about the women carrying our clothing waste here

Follow Sojo on Instagram

Follow Jo on Instagram

Find me Venetia


Other recommended episodes

Marielle Elizabeth on size inclusive fashion

Aja Barber on the cost of fast fashion


For accessibility reasons, a subtitled video version of this conversation is available here.


This episode is kindly sponsored by LovenessLee.com. Use code “SMALLTHINGS20” at checkout or at their London Southbank store for 20% off. Valid until the end of February.


This episode was produced and hosted by Venetia La Manna. It was edited by Nada Smiljanic. The artwork was designed by Alex Sedano and the music was composed by William Haxworth.



Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Imagine sweeping through green fields, floating five feet above ground, sun on your face as you slide by on track to your destination, not a car in the world, as you simply lean back.

0:17.0

And before you know it, you're there.

0:20.0

This is how travel should feel, and on our trains, it does.

0:25.0

Avanti West Coast, feel good travel.

0:33.0

Welcome back to all the small things with me Venetia. Before we dive in, here's a quick message.

0:38.0

I'm delighted to tell you about one of my favourite ethical jewelry brands, Love Nously.

0:43.0

Love Nously is an independent London-based company creating beautiful, handcrafted pieces inspired by and working to protect nature.

0:51.0

All their designs are made in small batches to avoid waste using locally sourced materials such as recycled sterling silver from Scotland, lab-grown gems and they even have an aftercare programme to ensure a long life for every piece they produce.

1:05.0

Perfect for gifts, the alphabet collection is great for something personal, with abstract letter earrings and pendants.

1:12.0

If you follow me on social media, you probably see me wearing my V initial earrings, which I'm obsessed with.

1:17.0

They're abstract and full of texture, reflecting how they're cast from nature.

1:22.0

I think Love Nously would make a pretty spectacular gift for Valentine's Day, either for a loved one or for yourself.

1:28.0

So why not keep it local with handcrafted designs created by a team who love what they do?

1:33.0

I have an exclusive 20% of discount code for my podcast listeners running throughout the month of February.

1:39.0

Just head to LoveNously.com and use code SmallThings20 at checkout, or you can visit their London Southbank store where you can see each piece being made from start to finish and use the code in person.

1:52.0

That's LoveNously.com and code SmallThings20.

1:59.0

Today's conversation is with Josephine Phillips, who is the charismatic, effervescent and brilliant young CEO behind Sojo.

2:07.0

He's a seamless and scalable clothing alterations and repairs app on a mission to make the fashion industry more circular.

2:14.0

As you might have heard in last week's episode with the All Foundations Liz Rickett and a previous episode with their programs manager Chloe Assam,

2:22.0

you'll know that the fashion industry has a waste problem.

2:25.0

Enter Joe's solution, Sojo.

2:28.0

They want to make it easy for everyone to show their clothes the love that they deserve and they do this through alteration and repair of clothing,

...

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