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Choiceology with Katy Milkman

How Tomorrow Feels Today

Choiceology with Katy Milkman

Charles Schwab

Behavioral Economics, Society & Culture, Social Sciences, Decision Making, Charles Schwab, Business, Science, Investing, Dan Heath, Katy Milkman

4.8 • 1.4K Ratings

🗓️ 14 May 2018

⏱️ 33 minutes

🧾️ Download transcript

Summary

Imagine you’ve just been through a major life event: The birth of a child. A major award. The loss of a job. A divorce. Now picture yourself 10 years in the future and try to imagine how that event affected your overall well-being. Research shows that—more often than not—your predictions will miss the mark. Why is that? On this episode of Choiceology with Dan Heath, we examine a bias that influences the way you believe you’ll feel in the future. The show begins with a quick survey based on the work of psychologists Daniel Gilbert and Timothy Wilson. The survey demonstrates—in a surprising way—our tendency to misjudge the importance of future events. From there we raise the stakes with two very dramatic stories from the opposite ends of human emotional experience. Diann Roffe describes the elation she felt after a stunning athletic achievement, and Scott Fedor shares the harrowing story of a life-altering injury. And while these events were totally different, you may be surprised to learn how they affected Scott and Diann’s lives over the long run. Boston University professor Carey Morewedge explains how this bias works and offers suggestions to help you re-examine your greatest hopes and fears.

Transcript

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0:00.0

Hi, I'm Dan Heath, and this is Choiceology.

0:11.1

We're at a neighborhood brew pub to conduct a quick survey.

0:14.0

Ten years ago, what was your favorite musical act or band or singer at the time?

0:19.0

Probably spoon ten years ago.

0:22.0

What was my favorite?

0:23.0

So probably Deck Cab for Cutie?

0:26.0

Do you remember what your favorite band was 10 years ago?

0:30.0

I really liked Green Day, probably 10 years ago.

0:33.0

So if Green Day came into town today

0:37.0

what's the highest price you'd be willing to pay for a ticket?

0:41.0

$20.

0:42.0

So if Javro were to come to town today, how much would you be willing to fork up to see him today?

0:48.0

Like $10?

0:49.0

$10.

0:50.0

Okay, who's your favorite band or musical act today?

0:53.0

Right now, the strokes.

0:56.0

So the strokes were to come to town, 10 years from now, 2028.

1:00.0

What's the most you think you'd be willing to pay for a ticket?

1:04.0

Probably $100.

1:06.0

Right now is pentatonics.

1:09.0

For them, I'd probably 10 years from now,

1:12.0

125.

...

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