4.6 • 1.2K Ratings
🗓️ 1 July 2022
⏱️ 33 minutes
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Mark Mullet and Ashley Mills were two very successful talent agents who met on the job. They formed a friendship and had a special bond over their love of fitness AND talent. One night after a couple glasses of wine, the two had their “ah-ha” moment - they wanted on-demand fitness with the same feel of attending their favorite classes with their favorite instructors. So, they decided they were going to create it. This is the story of obé Fitness.
You can get a free month of obé when you go to www.obefitness.com and use code BESTMONTH
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0:00.0 | The following podcast is a deer media production. |
0:04.7 | Hello my darlings. Mark Mullett and Ashley Mills were two very successful talent agents |
0:10.9 | who met on the job. They formed a friend jeb and had a special bond over their love of fitness |
0:16.7 | and talent. One night after a couple glasses of wine, the two had their aha moment. They wanted |
0:22.8 | on demand fitness with the same feel of attending their favorite classes with their favorite instructors |
0:28.0 | and they were going to create it. This is the story of OV fitness. I want to know what each of you |
0:36.5 | were doing before this and how you guys became what is clear to be I'm assuming best friends. |
0:42.7 | So we were actually working together at CAA in New York. I was from the LA office and Mark was at |
0:49.6 | William Morris and he came over to CAA and we became like really fast friends and discovered |
0:55.6 | that we had a mutual love of fitness and that's sort of where Obey was born. And were you both |
1:00.7 | agents? Yeah, you were both TV agents. And it was important to be in the entertainment business. |
1:05.9 | By the way, I think always cool time being the entertainment business. But we were |
1:10.6 | a period of time where people were sort of moving from the boom of table and the boom of broadcast |
1:16.9 | into these other outlets. You're Netflix, you're Amazon Prime, you're Hulu. And so you had people |
1:22.3 | watching more and more content than ever and having more and more sort of fandom around people |
1:27.0 | and personalities and concepts and you had more places to let it live, more places to let it breathe. |
1:32.5 | And so I think for Ashley and I, like it just really opened our aperture of what kind of content |
1:37.0 | people like, what kind of talent people like. Do they like a star on Bravo, a star on the food |
1:41.3 | network, a star on HGTV, you know what defines a star. And in our eyes, the folks who were |
1:46.7 | helming some of the best fitness classes, you know, around the country, especially in New York, |
1:50.9 | especially in LA, they were stars. And we wanted to give them that same platform. |
1:56.0 | There have been classes in LA that took me like a year to get into |
... |
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