How Vegan Mob Became One of Oakland's Most Successful New BBQ Restaurants

Eater's Digest

Vox Media Podcast Network

News, Food, Comedy, Arts, News Commentary, Improv

4.4 • 902 Ratings

🗓️ 26 June 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In just over a year, Toriano Gordon and his restaurant @officialveganmob, have exploded onto the Oakland barbecue scene. Hosts: Daniel Geneen (@danielgeneen), Producer, Eater Amanda Kludt (@kludt), Editor in Chief, Eater More to explore: Check out more great reporting from the Eater newsroom. Subscribe to Amanda’s weekly newsletter here. Follow Us: Eater.com Facebok.com/Eater YouTube.com/Eater @eater on Twitter and Instagram Get in Touch: [email protected] About Eater: Eater obsessively covers the world through the lens of food, telling stories via audio, television, digital video, and publications in 24 cities across the US and UK. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Once upon a time, Disney was a motion picture studio in a sea of Hollywood studios doing something nobody else was doing.
0:09.0	Disney's business is memory making. Disney's business is tradition.
0:15.0	But here's the thing about kingdoms.
0:17.0	They don't last forever.
0:18.0	To survive, Disney had to grow.
0:21.0	But has that tremendous growth eroded what made Disney, Disney.
0:24.3	And I don't know the world cares that this is a Disney movie anymore. I'm Joe
0:29.6	Italian. I'm hosting Land of the Giants, the Disney Telepa, from Bulcher on the Box Media Podcast Network.
0:35.0	Follow Land of the Giants wherever you listen to hear new episodes every Wednesday. Hello everyone and
0:48.8	and welcome to Eaters Digest, a show about all things food and dining. My name is Daniel Janine. I am a producer at eater.com.
0:57.4	My co-host Amanda Clute is away this week and on the show I am talking to chef Toriano Gordon.
1:05.0	He is the man behind an Oakland sensation called vegan mob.
1:10.0	I kind of found out about them a few months ago.
1:13.0	He opened his first restaurant
1:16.7	like a little over a year ago and it has been such a success.
1:20.3	They're already expanding.
1:21.7	It is a huge social media sensation. If you haven't seen it,
1:26.5	check out official vegan mob on Instagram. You will not be disappointed. But Toriano is super fun. He started his career as a rapper, did some things in food,
1:37.0	did some things in music, and now has this incredible brand that he is running and is just exploding. So I talked to him
1:45.8	about how he got into the position that he is in now, how he manages his marketing,
1:50.4	how the brand has dealt with COVID-19.
1:53.3	As always, if you like to show,
	...

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