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Social Media Marketing Podcast

How We're Pivoting Our Marketing: Behind the Scenes

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.81.6K Ratings

🗓️ 1 February 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

In this behind-the-scenes episode, Social Media Examiner's CEO Michael Stelzner and marketer Dan Sanchez reveal how they're pivoting their marketing strategy in response to 2025's challenges. With social algorithms deprioritizing promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches—all while promoting their flagship Social Media Marketing World conference.



To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.info



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Transcript

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0:00.0

If you're like many marketers last year was very challenging, but this year doesn't have to be that way.

0:07.6

Napoleon Hill said the starting point of all achievement is desire.

0:12.7

If you want to improve your know-how, your results, and your career prospects, then social media marketing world is your solution.

0:22.9

It's the place where smart marketers go to get new ideas and strategies that actually work.

0:28.7

Get your tickets at social media marketing world.com.

0:32.6

And secure your future.

0:34.8

I hope to see you there.

0:36.6

Last Thursday, I wrote the following. It hit me while I

0:40.4

was reviewing our numbers yesterday. Something fundamental has changed in our industry. For 12 years,

0:47.0

marketers would flock to social media marketing world, our signature conference, and the tried and

0:52.3

true marketing playbook that we've always used year

0:55.8

after year just worked. But this year, it feels different. The algorithms have turned against us.

1:03.5

Our emails are getting buried in spam folders and all sorts of other challenges.

1:08.6

Our social posts aren't reaching the same people that they used to reach.

1:12.4

And honestly, it's keeping me up at night.

1:15.7

Dot, dot, dot, dot, dot, dot, as I went on to write.

1:18.1

And I went on to reveal how we as a company have had to pivot.

1:23.9

And we're in the middle of experimenting with a whole bunch of things right now. And on those

1:29.2

posts that I published recently, I got hundreds of comments and private messages from people

1:34.8

across all the social platforms saying, hey, I'm feeling the same thing. And I'm having the same

1:41.0

exact struggles. And I don't know how to deal with this and you know you're

1:46.0

not alone I'm not alone you're that watching or listening this is not alone and that's why I decided

...

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