Human-Centered Book Marketing With Dan Blank

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8 • 745 Ratings

🗓️ 29 April 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How can you connect to readers in a way that is sustainable for you and effective at selling books? How can you choose the best platform when there are so many options? Dan Blank gives his recommendations. In the intro, TikTok ban signed into law in the USA [The Verge]; No One Buys Books [Elle Griffin]; […]

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Transcript

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0:00.0	Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,
0:08.9	bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.
0:17.3	You can find the episode show notes, your free author blueprint and lots more information at thecreativepen.com.
0:25.4	And that's Penn with a double N. And here's the show.
0:30.9	Hello, creatives. I'm Joanna Penn. And this is episode number 748 of the podcast.
0:37.2	And it is Saturday, the 27th of April,
0:39.9	2024 as I record this. In today's show, I'm talking to Dan Blank about human-centered book
0:46.8	marketing. We discuss how you can reframe marketing and embrace it as something you might even enjoy,
0:53.9	connecting to a person rather than an audience,
0:57.7	finding the right platform for you, the daily work of being an author versus launch periods,
1:03.8	marketing later books in a series, and how Dan uses Substack as the pillar of his marketing and much more. So that's coming up in the
1:13.3	interview section. So in publishing industry news, well, the big news this week is that the
1:22.7	TikTok ban was signed into law in the USA, which means the owner Bight Dance, which is Chinese,
1:29.9	has nine months to maybe a year it could be extended to divest the app within the USA.
1:35.8	Or it will stop being updated in the app stores and I guess will slowly die.
1:41.3	Or they can sell it or, as they are doing, TikTok are fighting this in the courts
1:47.0	as a breach of constitutional rights. So it might not even happen or it might be sold and the
1:53.6	algorithm will obviously change. But there are changes ahead, regardless of what happens,
1:59.6	changes are coming. As reported in The Verge,
2:02.6	which as ever are linked to in the show notes, but also lots of other places have been reporting
2:06.6	on this. So, of course, this is in the USA, but if that happens, I'm sure, here in the UK and a lot of
2:13.2	other countries are thinking about it, India already banned TikTok, so there are changes afoot.
	...

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