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The Fully Charged Podcast

Ian Callum, Former Jaguar Designer, Unveils the Future of Car Design! | Fully Charged Show Podcast

The Fully Charged Podcast

The Fully Charged Show

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4.81.4K Ratings

🗓️ 30 December 2024

⏱️ 31 minutes

🧾️ Download transcript

Summary

In this episode of the Fully Charged Show Podcast, we’re doing something a little different—and we're very intrigued to hear your thoughts! This extended interview features legendary car designer Ian Callum, CBE (former Aston Martin and Jaguar designer including the i pace) and Alec Jones, Head of Design at Callum and the mastermind behind Nyobolt's Lotus Elise reimagined for the electric era.

As experts in car design, Ian and Alec gave their unfiltered opinions on some AI-generated car designs Imogen created using Vizcom. Their critiques? Let’s just say they weren’t glowing. But what followed was a fascinating and thought-provoking conversation about creativity, the role of AI tools, the future of car design and whether these technologies will harness human imagination—or overshadow it. So, sit back and enjoy this engaging discussion on the future of design, the magic of human creativity, and the role AI will play in shaping our world.  @fullychargedshow   @EverythingElectricShow  

 

This interview was originally recorded for an episode on AI and the future of car development which you can watch here: https://youtu.be/cYTmfJrYvBo 

 

This podcast was brought to you by OVO's Charge Anywhere. Power your next journey with peace of mind by downloading the OVO Charge app today: https://bit.ly/charge_anywhere

 

00:00 Introduction - something a little different... 
01:45 Ad Break - OVO Charge Anywhere 
02:29 Quite the critique... 
06:09 Another horror 
08:32 The biggest nightmare? 
10:13 Can true original design only come from a person? 
12:10 Lassoing the imagination 
16:13 Do car designers need to design in the physical world? 
19:46 Is being able to draw a necessary skill? 
21:53 Can a car have a soul? 
26:00 Advice to future car designers 
28:04 It's a tool... 
31:00 Concluding thoughts
 

 

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Transcript

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0:00.0

Hello and welcome to another episode of the Fully Charge Show podcast, where today we're doing something a little different.

0:14.3

And I'm excited, a little nervous and very intrigued to get your reaction.

0:18.3

Now, a while back, we featured the legendary Ian Callum, former

0:21.5

Aston Martin and Jaguar designer alongside Alec Jones head of design at Callum and

0:25.8

this is the extended interview from that episode. Now given their extreme car

0:30.0

design talent obviously I deemed it sensible to get their expert opinions on some

0:34.0

car designs that I whipped up using an AI tool called Vizcom.

0:38.3

Safe to say, the feedback wasn't glowing, far from it in fact, but their critiques opened up

0:42.8

a far more existential conversation about creativity, AI tools and whether we'll harness them

0:48.1

or be led by them. Ian and Alec are incredibly eloquent when it comes to the world of car

0:53.4

design, and for me, this conversation became a fascinating reflection on the future of design versus function

0:59.5

and the irreplaceable magic of human skill.

1:03.2

AI, of course, is the top of de jour, it dominated 2024, and for good reason, beyond its impact on design,

1:09.5

its energy-intensive nature is going to shake up

1:11.7

systems like microgrids, renewable energy co-location and even district heat networks. And we'll dig

1:17.7

into these game-changing topics in more detail in 2025. But for now, sit back and enjoy this

1:24.1

delightful conversation with Ian and Alec. If you're listening rather than

1:28.1

watching, we'll be discussing some images in the first five minutes, and you can find the

1:32.1

link to see them on YouTube in the description. And if you're already here on YouTube, I can only

1:37.1

apologise in advance for the abominations I dared to call car designs. What was I thinking?

1:42.9

Let's dive in. This episode of the fully charged

1:46.5

podcast is brought to you by Ovo's Charge Anywhere. Charge Anywhere helps you power your car

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