ICYMI: Melody Ehsani Tells Us How She Broke Into Streetwear’s Infamous Boys’ Club

Business of HYPE

HYPEBEAST

Society & Culture

4.8 • 785 Ratings

🗓️ 24 November 2019

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

While Business of HYPE currently takes a seasonal break, revisit our episode with Melody Ehsani from season 1 (ICYMI: in case you missed it). The designer, known for her namesake label, is known for her infectious designs ranging from jewelry, clothing, accessories and frequented sneaker collaborations. Since this interview was recorded (nearly a year and half ago), much has happened to Melody. She's opened a second store in New York, launched a collaboration with Serena Williams and Lauryn Hill, been in various magazines, has continued her ME. Speaker Series, got married and most recently collaborated with Nike's Jordan Brand to create her version of the iconic Air Jordan 1.

Despite her wild success, Melody may just only be getting started. The designer is challenging norms in streetwear whilst also paving the way for women to have a place in a frequently male-dominated industry. So revisit our episode with the culture-shifting leader as she takes into her early beginnings from living in China for five months to eventually launching her own label and collaborating with Reebok.

For more information: https://hypebeast.com/2018/3/the-business-of-hype-with-jeffstaple-episode-6-melody-ehsani

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The HYPE Report: https://anchor.fm/thehypereport, MIC/LINE: https://anchor.fm/miclineshow , The Anthropology: https://anchor.fm/anthropology. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability

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Transcript

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0:00.0	When I have those moments where I could sit back and look at it, it really feels like a blessing.
0:05.0	Like, I don't think I would do anything else.
0:08.0	But it is still, it is still surreal.
0:13.0	I still haven't slowed down to the point where I can, like, sit back and really think about it that way.
0:18.0	I still have so much more that I want to do and I still don't
0:22.5	feel like I've gotten anywhere close to where I want to get to. I still have those doubts in the
0:28.1	sense where I'm like, okay, this is cool, but we're still, we still got work to do. Yeah,
0:32.9	you're 10 years in on day one, basically. Yeah, exactly.
0:43.6	From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.
0:49.9	On this episode, we have Melody Asani, a jewelry, fashion, and footwear designer that for the past 10 years has managed to carve out her own way in this male-dominated streetwear scene.
1:01.0	I don't believe that we're just this. Like, we're not just physical. I definitely think that we're, we have some kind of spirit that animates us. And I think that there's more
1:13.0	to us than just this. And I think learning how to meditate and communicating with myself in that
1:20.0	way sort of opened me up to that because it really, when I meditate, it feels like I'm going in
1:26.9	and I'm asking myself questions
1:29.8	and then myself, like a different self is answering.
1:33.8	Wow.
1:34.4	You know?
1:35.4	If that makes sense.
1:37.3	Not to me, but it can to you.
1:38.9	It's fine.
1:39.2	I get it, though.
1:40.4	Yeah.
	...

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