If You Missed the TikTok Era DON'T Miss This One | A Conversation With Real Leaders Magazine
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 2 April 2025
⏱️ 27 minutes
🧾️ Download transcript
Summary
I recently sat down with Kevin Edwards, President of Real Leaders, and Carla Kalogeridis, the magazine’s Editor, for a conversation that was originally recorded for the cover story of their summer issue.
We talked about what it really takes to grow a brand in today’s world — whether you're a CEO, a content creator, or just trying to get more attention for what you do.
Here’s what we get into:
Why attention is the only real asset in today’s world
How the algorithm shift to interest media levels the playing field
The four platforms you have to be on in 2025 (yes, even YouTube Shorts)
What most people get wrong about personal branding
Why live shopping is going to change how we all buy and sell
The real reason brand guidelines might be holding you back
How I decide where to invest — and what I look for in a founder now
Whether you're building a business, launching something new, or just trying to stay relevant — this one’s got a ton of value. Let’s get into it. 👇
Check out Real Leaders!
https://www.linkedin.com/company/real-leaders/
https://www.instagram.com/realleadersinc/
Transcript
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| 0:00.0 | before you listen to today's podcast and I know there's background noise I'm literally sitting on a plane |
| 0:06.2 | that's about to be taken off but before you do anything I want you to go to my Instagram right now |
| 0:12.3 | Gary VE go on the profile hit where it says following and add me to your favorites to make sure |
| 0:20.1 | you don't miss any of my Instagram posts. |
| 0:23.4 | I've got fire coming this summer. Lots going on. Lots of giveaways, lots of exclusives, |
| 0:28.8 | lots of partnerships, and just lots of rants and fire. That's what I want you to do. Please |
| 0:36.1 | let me know if you did it on Twitter or on text, and now enjoy the podcast. |
| 0:41.8 | On today's episode of the podcast, we're sharing a conversation that was recorded for the cover story of Real Leaders magazine. |
| 0:47.8 | A global publication focused on spotlighting impact-driven CEOs, entrepreneurs, and brands using businesses as a force for good. |
| 0:56.0 | Gary sits down with Kevin and Carla, the president and editor of Realtors magazine. |
| 1:01.0 | You'll hear them talk about branding, how to build attention in 2025, and why platforms like TikTok shop and YouTube shorts are changing everything. |
| 1:09.0 | If you're a founder, a business owner, or anyone |
| 1:11.8 | looking to stay ahead of culture and consumer behavior, this one is packed with actionable |
| 1:16.4 | advice. The conversation begins with a question from Carla. Let's hear what she has to say. |
| 1:20.7 | You know, one of the things I think that I think about when I think of you is personal |
| 1:26.4 | branding and company branding. |
| 1:29.3 | Today's business climate, I mean, we're told we need to do everything online and through social, but there's so much content. There's so much noise. There's so much going on. |
| 1:38.3 | So how does someone even build a personal brand in this climate these days? And what are some of the important lessons |
| 1:44.5 | you've learned along the way about personal branding |
| 1:46.5 | and brand equity? |
| 1:48.9 | Well, look, I think one of the coolest things about business |
| 1:51.6 | is it's kind of like sports and that it's very merit based. |
... |
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