Hey everybody, it's Joe Trippie and welcome back to a special guest episode of That Trippie show with my co-host Alex Sashlow.

This week, we keep talking about how Democrats have an oxygen problem and what I'm calling the attention economy.

We are up against an autocratic movement, and yes, it's a fascist one.

One of the hallmarks of authoritarian is exactly how you see Trump and MAGA manipulating not just the media, but everyone's attention cycles, repeating the same

thing over and over and staying on message. And guess what? It works. Joining us today is someone

I'm really excited to talk to. Anat Shaker Osorio, we have a bunch of mutual friends in the

movement, including a friend and frequent guests, Michael Podhorser.

Annette's work with her team, ASO Communications, as well as the research collaborative, is such a huge asset to helping us in our opposition to Trump and Maga.

I've listened to her podcast, Words to Win By.

And I learned so much.

And I hope she's doing another season because it's incredible at looking at language,

what language fails and what words win. The thing that got me excited about talking to Annette was I saw her, and she pointed out to the group, stop calling it the

budget reconciliation bill. Start calling it the MAGA murder budget because people are going to die.

And it's just so clear to me that what I wanted to talk about today is how do we message the

gulags, the economic pain of

tariffs, the disobeying of the courts, all that's going on.

So Annette, welcome.

And thanks so much for being with us today.

Thank you so much for having me and for that very kind introduction.

Alex, where do you want to get started, my friend?

You know, our listeners probably tell it.

That was a longer intro that usually don't go by one page, but we were like really excited,

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