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This week on the Geekwire podcast, an inside look at Amazon's classic process for

strategic thinking and decision making with a former Amazon product and technology director who's

written a new book about the documents used by the company to determine its direction.

What can others learn from its approach?

Plus, we break down this pivotal moment in Amazon's history as employees return to the office

five days a week, and we check in on the state of the Seattle startup world. That's all coming up

this week on the Geekwire podcast.

Welcome to Geekwire.

I'm Geekwire co-founder Todd Bishop.

We are coming to you from Seattle, where we get to report each day on what's happening around us in business, technology, and innovation.

What happens here matters everywhere and every week on this show.

We get to talk about some of the most interesting stories and trends in the news. I'm pleased to be joined this week at the

Geekwire offices by Marcelo Calbuci. He is a longtime Seattle area entrepreneur, a veteran of

Microsoft and Amazon, startup community organizer, and a new author. His new book is called the PRFAQ framework,

adapting Amazon's innovation framework to work for you. Marcelo, it's great to have you here.

Thank you, Todd. I'm glad to be here. Absolutely. So I'm looking forward to talking to you about this

book. It's really an effort by you to adopt the things that you learned inside Amazon about their famous working backwards formula and take it and apply it to other areas because it's not something that can really just be taken from Amazon plucked out of there and applied elsewhere. It needs some adaptation. But first, just so people have a sense for your background, how did you

end up at Amazon? Give us a little bit of your tech and entrepreneurial story.

Sure. I've worked at Microsoft for almost seven years. This was a time where innovation was slowing down at Microsoft. So I always felt

...