Marcus did make a pitch at the end of our interview and he said if there's any

talented engineers I would love to talk to them I can give you my cell phone

number he's still in full sales mode and so here's the check yeah it was like I really felt like I was on an episode of the profit featuring Zooli.

Welcome to GeekWire. I'm GeekWire co-founder Todd Bishop. We are coming to you from

Seattle where we get to report each day on what's happening around us in

business, technology, and innovation. What happens here matters everywhere and every week on this show we talk about some of the most

interesting stories in the news. This week I'm joined by GeekWire Managing Editor Taylor

Soper who's been covering one of those stories over the past few months.

Taylor it's great to have you here.

Good to be here.

Zoo Lily has been part of the fabric of the Seattle Tech Economy now for many years. They went through a dramatic rise and a sudden bust. This

company has been rescued potentially by a celebrity entrepreneur and investor, Marcus Lamones, of

CNBC's The Prophet Fame. Taylor, we want to go through the story of Zoolilly on this week's show and you had an interview

with Marcus Lomonas that we're going to share a clip from later on, but first off, let's set the stage.

What is Zoolilly? How did it start?

And what was it known for back in its heyday?

Zoolittle got going in 2010.

Two former Blue Nile executives, Mark Vaidon and

Darrell Kavan, started the company, and they decided to focus on women,

specifically new moms, who were looking to buy online.

So they had a really specific niche

and they also used this unique e-commerce model

...