Insomnia Cookies: Seth Berkowitz

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 26 August 2024

⏱️ 86 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to students at his school. The operation soon went from a silly side hustle to a real business - and then an all-consuming struggle. But today, after decades of detours, long-shot decisions, and near-bankruptcies, Insomnia Cookies is now a $350 million dollar business.

This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Maggie Luthar.

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Transcript

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0:00.0	Wunderie Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wunderie Plus in the Wunderie App or on Apple Podcasts.
0:10.0	If you or someone you care about has cancer,
0:12.8	McMillan Cancer Support's online community is here to help from day one.
0:17.3	Macmillan's free online forum provides a safe space
0:20.7	to get support from both experts and others who've been there.
0:24.0	Members support each other anonymously, sharing what's helped them on a range of subjects,
0:29.0	from dealing with side effects such as hair loss and fatigue, money worries and managing work or talking with
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0:40.4	opportunities to ask an expert and blog post.
0:43.0	Find support 24-7 from people who get what it's like to have cancer.
0:48.0	To join, search McMillan Online Community.
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1:03.7	Online, in store, on social media and beyond.
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1:19.0	Connect with customers, in line and online.
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	...

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