Hey, it's me Donald Miller, and I've got some big news starting January 6th.

The Business Made Simple podcast will be evolving into an all-new show called Why That Worked,

presented by storybrand.a.I.

If you have ever wondered why some brands, some trends, some movies, some products, some

campaigns take off while others fade away, that is exactly what we're going to explore

in this new podcast.

Each episode of why that worked will dive into the strategies behind the biggest successes

of all time, why certain ideas resonate and why

they work. What was going on in culture that made them work? We're going to break it all down

into clear, actionable insights that you can understand and use if you want something to work.

The first episode, we talk about frameworks. That is, things like Six Sigma and lean manufacturing

and, honestly, recipes to bake bread. Almost everything you can think of is some sort of framework.

We also talk about TikTok, and I think some of the reasons that social media took off that we uncovered

are really going to fascinate you because it doesn't have a lot to do with technology,

has a lot more to do with the human brain. Then we talk about Top Gun Maverick. You know, Tom

Cruz's movie? We actually just switch gears, grab a bag of popcorn, and we were talking about

why that movie succeeded. And there are all sorts of reasons that you probably never thought of.

Doesn't that sound great?

Doesn't that peak your curiosity?

It's all designed to peak your curiosity because it all peaked our curiosity.

We wanted to know why the heck did that work.

Okay, so this is just a podcast.

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