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Business Daily

Investing in escape rooms

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 31 October 2024

⏱️ 17 minutes

🧾️ Download transcript

Summary

They’re the interactive games where players race against the clock to solve puzzles and break free.

And now major brands are tapping into the trend.

Companies are investing in escape rooms to enhance internal communications and team-building, and they’re now being seen as a powerful external communication tool too.

And we learn how escape rooms are being used to engage customers and showcase their products, crafting unusual marketing experiences.

Presented and produced by Deborah Weitzmann

Transcript

Click on a timestamp to play from that location

0:00.0

You will not escape.

0:03.3

You will become ghosts of the underground just like me.

0:13.7

That might sound like something straight out of a Halloween horror film.

0:18.1

But today on Business Daily, I found myself locked in a ghostly escape room.

0:28.2

An escape room is an interactive game,

0:31.2

where players are locked in a room,

0:33.4

usually with a theme,

0:34.4

and they then have to work together

0:36.5

and race against the clock to solve puzzles.

0:41.7

Only once all of the puzzles are found, can you escape and get out. And yes, this is what people do for fun.

0:50.8

I'm Deborah Weitzman, and in today's program, I'm looking at the growth and appeal of these eerie games, which are popping up in cities all over the world.

1:01.4

I'll be speaking to escape room enthusiasts, operators and designers.

1:06.9

We'll hear how they've become a team-building tool for corporate training.

1:11.8

Plus, we'll discover how major brands are tapping into the craze.

1:16.5

That's all coming up on today's Business Daily from the BBC World Service.

1:27.4

Hello, we you break out.

1:29.0

Hi there, I'm Deborah from the BBC.

1:31.2

Hi, Deborah, yeah, you just push the door, I'll come up and get you.

1:33.9

I'm about to enter an old tube station in North London, in a vibrant shopping and entertainment district.

1:41.7

Originally named South Kentish Town Station, it opened its doors in 1907, but shut down

1:48.5

just 17 years later in 1924 due to low passenger numbers. Now, a century later, it's been

1:57.1

reborn as an escape room. Hello! Hi!

...

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