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Goldman Sachs Exchanges

Investing in Sports: A New Media Model

Goldman Sachs Exchanges

Goldman Sachs

Business

4.41K Ratings

🗓️ 22 November 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

Sports is one of the few forms of premium live content available today, but how fans consume these games or matches is being significantly disrupted. In the second episode of a four-part series on the changing dynamics in the business of sports, host Nicole Pullen Ross discusses the new sports media landscape with Dave Dase, Global Co-Head of Sports Investment Banking, and Gene Sykes, Co-Chair of Mergers and Acquisitions and Co-Chair of Global Technology, Media and Telecom. They discuss what makes sports content so valuable, the tension between the legacy broadcasters and tech platforms, the shift to direct-to-consumer product offerings, and how this disruption will influence the game itself. Nicole Pullen Ross is Head of Sports and Entertainment for Goldman Sachs Private Wealth Management. She is also Head of the Private Wealth Management business for the New York region at Goldman Sachs.

Transcript

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0:00.0

When you look behind the soaring sports team valuations of the last 20 years,

0:05.0

there's one major driver of growth, media rights deals.

0:09.0

Sports is the best thing in the world in terms of content.

0:12.0

The price tag on the latest NBA deal underscores that point.

0:16.0

$76 billion for the league over an 11-year period.

0:21.5

Who's in, who's out, is notable as well.

0:25.1

A tech platform is in, while a legacy broadcaster is out.

0:29.7

So you have more groups that think they have more distribution capabilities,

0:34.8

and they all feel they have the ability to make money on it.

0:37.4

The sports media landscape is in the midst of a significant disruption.

0:41.4

Even as many people traded in their cable boxes for streaming subscriptions, the demand

0:46.7

for live sports content remains high.

0:49.4

It's a coveted viewership that players across the sports ecosystem are eager to reach.

0:55.0

Brands, advertisers are desperate to find these aggregated audiences, and they're increasingly

1:01.1

paying top dollar to do that.

1:06.6

This is investing in sports, a four-part series from the Goldman Sachs Exchanges podcast on the

1:14.6

changing dynamics at the intersection of sports and finance. I'm Nicole Pullen-Ross. I lead

1:21.0

the private wealth management business for the New York region at Goldman Sachs, and I also

1:25.4

head our sports and entertainment offering for Goldman Sachs

1:28.9

private wealth management.

1:30.9

In this episode, I'm speaking again with Dave Dassey, the global co-head of sports investment

1:36.6

banking at Goldman Sachs.

...

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