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Marketplace Tech

Is community fact-checking the future of social media moderation?

Marketplace Tech

American Public Media

Technology, News

4.61.2K Ratings

🗓️ 24 April 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

TikTok is going to be testing a new crowd-sourced fact-checking system called Footnotes. It’s seems similar to the Community Notes systems already in use on other social media, such as X and Facebook.


TikTok is also keeping its current fact-checking systems in place. The way these community systems generally work is, say someone makes a post stating "whales are the biggest fish out there." Another user could add a note saying "actually, whales are mammals, and here's a source with more information."


Marketplace’s Stephanie Hughes spoke with Vanderbilt psychology professor Lisa Fazio about why this model of "citizen fact-checking" is catching on.

Transcript

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0:00.0

When you're watching vids online, are you going to stop and read the footnotes?

0:05.7

From American Public Media, this is Marketplace Tech. I'm Stephanie Hughes.

0:18.9

TikTok is going to be testing a new crowdsourced fact-checking system called footnotes.

0:23.8

It's inspired by the community note systems already in use on other social media, such as X and Facebook.

0:30.2

TikTok's also keeping its current fact-checking systems in place.

0:33.7

The way these community systems generally work is, say someone makes a post stating,

0:38.6

whales are the biggest fish out there.

0:41.1

Another user could add a note saying, actually, whales are mammals, and here's a source with more information.

0:46.9

I asked Vanderbilt psychology professor Lisa Fasio why this model of citizen fact-checking is catching on.

0:53.3

X developed this community note system that we're now seeing spread to other communities.

0:58.7

And it has a lot of positives.

1:01.3

Members of the community can catch misinformation that might go unnoticed by the platform

1:08.0

itself.

1:09.0

And we know that community members often do have relevant knowledge

1:12.9

that helps to provide context, extra information. But I think platforms are also turning to this

1:18.6

because it takes heat off of themselves. When they put up a fact check, when they make

1:23.8

decisions around content, they have to stand by those decisions, they sometimes get

1:28.6

heat for it. When it's something that the community has done themselves, it allows them to put

1:33.4

some distance between the platform and the decision. Unlike meta, TikTok is actually keeping

1:39.6

its partnerships with professional fact checkers. How do you think this combination of amateur and

1:44.8

pro fact-checkers will work? In a good system, the kind of amateurs are able to use what the

1:52.5

professionals find to kind of quickly produce these kind of community notes. So I think in a

...

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