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Unladylike

Is new Jezebel doomed to flop?

Unladylike

Unladylike Media

Society & Culture, Comedy

4.83.7K Ratings

🗓️ 27 February 2024

⏱️ 48 minutes

🧾️ Download transcript

Summary

The feminist blogosphere era officially ended last November when Jezebel, website and water cooler of millennial feminism, was shut down by its media overlords. But even though Jezebel was swiftly put on life support by Paste magazine, its long-term survival remains unclear partly due to the same, old "business problems" of feminist media. First, senior lecturer Melanie Waters shares what happened 50 years ago when Ms. magazine launched with a million-dollar investment but never turned a profit. Then, New York Times reporter Emma Goldberg explains how the feminist blogosphere's success help put it out of business and how Gen Z feminists are navigating today's fractured feminist internet. GET IN TOUCH: Send voice memos to [email protected] Follow Unladylike on Instagram and TikTok Join the Unladies' Room Patreon Contact Multitude Productions for ad rates Thank you to this episode's sponsor, Flure Dating App: Made for Pleasure - https://flure.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I remember interviewing Anna Holmes who had started up

0:03.5

Jessabel and she talked about how with like not much time

0:07.3

Jessabel surpassed Gocker it's like parent in monthly traffic and so these feminist blogs were really making the case

0:15.3

for how much of an audience they had. on Lady Lai.

0:25.0

Lai.

0:27.0

A lady like a lady like a lady like a lady like a lady like a lady like a lady like a lady like

0:35.0

I've had a love.

0:40.0

This is un lady, I'm Kristen.

0:45.0

Y'all, as an elder millennial whose 20s were shaped by the feminist blogosphere,

0:52.0

you know, we're talking late auts early 2010s.

0:57.0

Last November's news that Jezebel was going out of business hit me like a ton of old tampons. In a press statement, the CEO of

1:06.2

Jezebel's parent company, a guy named Jim, explained that quote, our business model and the audiences we serve across our network did not align with Jezebels, end quote.

1:20.2

Of all the feminist publications that have shuttered in recent years,

1:25.2

Rookie Mag, the toast, the hairpin, the lily, the establishment,

1:30.0

broadly, Lenny Letter, feminists, bitch media.

1:33.9

The Jezebel announcement really sounded like a final nail

1:38.1

in some kind of feminist media- shaped coffin.

1:42.8

Or maybe I was being too myopic.

1:45.9

These spaces and the voices and ideas they circulated

1:49.8

were personally meaningful to me. And in a lot of ways, they are the reason I'm a

1:56.1

feminist podcaster and writer today. And listen, Jim, I'm sorry I apparently

2:01.5

built my career on an unsellable business model.

...

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