Is Nike Falling Off?

The Complex Sneakers Podcast

Complex

Society & Culture

4.8 • 1.3K Ratings

🗓️ 16 February 2024

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nike is still the biggest brand in sneakers by a large margin, but it feels like the Swoosh has slowed down a little in the past couple years. Where are the exciting new products? How long can Nike rely on retro? Co-hosts Joe La Puma, Brendan Dunne, and Matt Welty discuss these topics in response to a recent Business of Fashion story about Nike’s sluggish business. The trio also leak some upcoming sneakers (from Corteiz, Kobe, and Stash), dig into Jay Z’s Reeboks from the Super Bowl, and pine for the coming Nike Air Tech Challenge 2 retro.

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Transcript

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0:00.0	What's up everybody? It's Joe Lipuma. You were listening. You were watching the
0:04.8	complex sneaker show. As always I'm joined by my two co-host, my two friends
0:09.6	to my right, Matt Welty. Batattered, beaten, but still here. Still here. To my left, Mr. Brendan Dunn.
0:18.8	I'm here. We're here. Snowy, Snowy day in New York.
0:23.0	We trekked into the office.
0:24.4	The office is basically closed except for this operation.
0:27.5	Quite barren.
0:28.3	But we're here.
0:29.7	All conditions gear.
0:31.3	We're here.
0:32.3	I feel like some of us had...
0:33.0	Worst fit.
0:34.0	You're getting ahead of the narrative. You're calling this the worst
0:36.8	that you've ever put on on this podcast.
0:38.3	Nothing. The items, the items separate are fine. Uh-huh. Together. the Look at the Wrangler jeans, I love this fit.
0:54.0	Look at, on a snow day you decided to flex on everyone.
0:58.0	Show up in the Toby Keith fit.
0:59.0	For real, put the camera on.
1:01.0	Beyonce dropping a country album all of a sudden you're getting
1:04.1	yah!
1:05.1	What the record show though?
1:08.1	Huh?
	...

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