Welcome. I am Ed Beharana and you've arrived at the Business Buffet podcast where you get a taste of business from entrepreneurs who've had both good and bad moments in business.

You'll learn from business chefs of all type, those things they would have done different and figure out how those ingredients might

help your personal recipe for success.

Grab a plate and take a seat.

It is time to eat hearty in business.

Is search engine optimization dead?

Short answer?

No.

Per search engine journal, 53% of all website traffic comes from an organic

search. This means your website still needs to be built with search engine ranking in mind.

Blogging, video posts, and even podcasting, all help with your content optimization, but each has their place, and a business today cannot count on just one method to drive enough traffic.

Blogging has always been a strong search engine optimization tool, but where once a business needed

only blog to gain rankings, now blogging is just one spoke in the wheel.

The key term is relevancy and consumer search methods.

Without getting too technical, blogging is the time-based optimization tactic for your website,

but you must also include PDFs, social media cross-postings, images, videos, reviews, inbound links,

and now even podcasts.

All must reference the same consumer solution, target keyword here, each providing backup for the other.

Marcus Sheridan talks about consumer-centered content in his book titled They Ask You Answer.

I put a link to that book on Amazon in the show notes.

His thesis is to stop selling and start answering their questions.

People consume knowledge in a myriad of different ways.

...