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A Waste Of Time with ItsTheReal

ItsTheReal Classic: Sickamore

A Waste Of Time with ItsTheReal

ItsTheReal

Music

4.8817 Ratings

🗓️ 5 April 2020

⏱️ 94 minutes

🧾️ Download transcript

Summary

Today on A Waste of Time with ItsTheReal, we revisit our January 2016 interview with super A&R Sickamore, whose wise words, focus and vision have helped change not just the music industry, but culture, for more than a decade. Listen to Sick discuss his journey from getting kicked out of his mom's house to becoming an award-winning mixtape DJ to getting deals for Saigon and Tru-Life to shaping YG's My Krazy Life. We talk Jeremih, Travis Scott, Jeezy, Wynter Gordon, DJ Kay Slay, Rihanna, Hip-Hop, Just Blaze, The Weeknd, Ricky Hil, Phil Jackson, LA Reid and so much more!

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Transcript

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0:00.0

Hey, Jeff. Hey, Eric. How are you? I'm pretty good. How are you? Doing well, thank you. It's Sunday. And that means another

0:06.0

episode of It's the Real Classic. This was your idea. Why do you think that these episodes are important?

0:11.9

I think that we have this deep catalog of episodes that tell people's stories. And in a time when everybody is so quarantine focused,

0:23.6

there are certain things, certain conversations that will take you out of that.

0:27.6

I think there's a comfort in listening to someone talk about getting through some real hardships,

0:34.6

and that is what our podcast has sort of excelled at.

0:38.3

Yeah.

0:38.8

And in terms of this specific episode with Sycamore, I think that here's somebody that,

0:45.2

well, especially when the world is sort of on timeout, I think that it's important to listen

0:49.6

to people who sort of see the future and are very good at calculating and dismantling the

0:57.3

institutions that there already are. And Sycamore, who has worked with Travis Scott and

1:03.8

YG and a number of other artists, is just incredibly smart and focused about the choices that he makes.

1:12.8

Yeah, this is an episode that through the five years that we've been doing podcasts,

1:17.2

people revisit again and again.

1:19.1

People who work in the industry who have been like, yo, that's inspired me, that put me on,

1:23.4

that led me down the right path, people who just enjoy the music business, and people who just

1:28.6

really like to hear a compelling story, Sycamore is that guy. He's really well read. He is a lot

1:37.4

of fun. He's a funny guy. And he's from the mud. He's from out there in Brooklyn. He made it by his

1:42.7

own bootstraps. He went and sold

1:44.4

mixtapes. He opened up a mixtape store. He worked his way into the label system and then

1:50.9

took it over on his own terms. It's a great episode. If you haven't heard it, it is here. If you

1:56.2

have heard it, it's still here. Yeah. So check it out. And again, we have a 307 episode catalog. You can go

...

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