Ivan Farneti - Glory Kickboxing

London Real

Brian Rose

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4.4 • 1.9K Ratings

🗓️ 26 July 2014

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

As we continue to watch the rise and rise of Mixed Martial Arts via the UFC, it's hard not to recognise the exciting things going on in at GLORY World Series of Kickboxing. If you like stand-up fighting like I do, the action packed 3 rounds of 3 minutes truly deliver and the 8 man, single night tournament is the ultimate display of toughness.

GLORY Board Member Ivan Farneti is an former technology startup guy who is now in the Fight Game and loving it. He is building this brand from the ground-up which ultimately means making it a success in America and online. Glory's embraces social media feels and technology making it stand out from your typical old school media company.

With traditional boxing putting me to sleep these days (sorry Mayweather that was my last pay per view) I'm excited to see an ambitious organisation like GLORY bringing us the best in Kickboxing worldwide.

Transcript

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0:00.0	This week on London Real, we have Ivan Farnetti, board member for Glory, World Series of Kickboxing.
0:07.6	Kickboxing is, I would say, the most beautiful combat sport on TV.
0:16.0	The fighters are really what we are all about. This is as aggressive, as fantastic as in-your-face action.
0:24.6	How do we make our stories relevant?
0:29.9	A tournament is a story in itself.
0:32.4	You watch time compressing itself into one night.
0:37.0	Not knowing technology means right now not knowing your customers.
0:42.0	How do we get under the skins of our fans into their
0:45.6	heart, people that succeed in this business are those that, you know, love the sport, love
0:51.2	what they're doing, their fighters love their fans without
0:56.0	without compromise
0:58.8	London real presents Ivan farnet, glory kickboxing.
1:05.0	The difference between a good company we got the guys from the glory
1:21.4	world series of kickboxing on this week to talk about their
1:25.6	business and if you're fans of MMA and the UFC like I am I think everyone
1:31.7	appreciates having an alternative to the weekly events in
1:36.9	mixed martial arts and that is kickboxing these guys at glory are not messing around.
1:43.2	They spent the last two years taking what was kind of a K-1 brand of an exciting format of three rounds
1:51.0	of three minutes each and making it their own introducing these old school
1:56.0	eight-man tournaments where eight guys go in to fight in one night the winter
2:01.3	wins three fights some people like Joe Rogan have called this a
2:05.4	bit brutal and hard on the body and he definitely has a point but you also have to admit
	...

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