Jen Rubio- Co-founder of Away

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 22 August 2018

⏱️ 35 minutes

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Summary

Jen Rubio is the co-founder of Away Luggage. Before starting Away, Jen built her career by creating compelling brand narratives for some of the world’s most innovative companies. She started at Johnson and Johnson. After working there for a couple years, she quickly moved onto work for herself as a social media manager, before that was even a real job title. In 2011, Jen joined the early executive team for Warby Parker as Head of Social Media. It was at Warby Parker, that she met her Away co-founder, Steph Korey. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. Jen eventually left Warby Parker and moved to London to join AllSaints, as Head of Innovation. However, her entrepreneurial spirit took over, and she quickly left that job to launch Away. Away is a modern travel brand that creates thoughtful luggage and travel accessories, designed to make travel more seamless. Away has rapid growth: starting with less than ten employees and now boasting almost 200 employees. The company has pulled in more than $125 million dollars in revenue since its launch in 2016. Today Jen is here to talk about how to find the perfect co-founder, how to fundraise, and shares her expert insight on how to effectively brand a business.

Transcript

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0:00.0	Hey Girl Boss, this is your host Sophia Amruzzo, founder of a company called
0:07.9	Girl Boss. I wrote a book called Girl Boss. You guys probably know that if you're
0:11.1	listening, but I never really introduce myself and yeah to follow us to follow me it's at
0:16.1	Sophia Amruso at girl boss at girl boss radio all on Instagram and then I don't know at the top of this podcast I really do want to remind you to
0:25.4	subscribe to the podcast to give us a rating write a review if you like the podcast
0:30.4	I mean I guess if you don't like the podcast you can give us some constructive criticism but it really helps our rankings and you know those rankings matter in a business category full of old dudes so we're happy to be there but we're relatively alone in our
0:46.6	category so the more help we can get the better something else I want to talk
0:51.2	about is something we're building that is yet to be named, that is yet to be announced, and it's really exciting, and it's a piece of software, I mean I don't know the word software is just
1:06.2	the least sexy word ever but to me you know having a small technology team is
1:10.9	really really cool so if you want to hear or be the first to hear
1:17.3	about what that is, you can go subscribe to the future at the future the future dot girl boss dot com and if you
1:25.0	refer a couple friends you'll get in maybe a little sooner so
1:30.0	exciting thing you'll hear more about later this year. And so today we have a
1:34.8	great guest. She's the co-founder of Away, Jen Rubio, and if you guys have seen any
1:40.9	luggage on Instagram, it's probably away and before we get to our chat with
1:46.0	her in just a second I want to talk just a little bit about Skillshare
1:49.8	Skillshare is it's amazing it's an online learning platform with over 20,000 classes.
1:56.0	In business, in marketing, technology, design, water coloring, you could take classes in social media marketing, data science, web
2:04.0	development. I've actually been looking at the social media marketing because
2:07.9	you know I was an early kind of adopter of social media but there's certain ways of you know engaging
2:14.9	influencers and other things that I think we do a pretty good job at we do a great
2:19.1	job at but I want to know more personally and Skill Share has been a really great resource for me even as an entrepreneur.
	...

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