JetBlue Airways: David Neeleman

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 4 February 2019

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline. He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities. In 2000, he launched JetBlue and in its first year, the company flew over 1 million people, and cultivated a loyal customer following. Then came the 2007 Valentine's Day ice storm. PLUS in our postscript "How You Built That," how Lisa Dalton turned a relationship mishap into a game-changing braille label that solves a daily problem for blind consumers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:30.0	Her invited me to Ruth Krist Steakhouse in Dallas and said, this isn't going to work.
0:35.0	You know, you're driving everybody insane in this company.
0:38.0	And he reached across the table and held my hands.
0:41.0	I was crying and he said, everybody, even the people that were your biggest supporters said, you had to go.
0:56.0	From NPR, it's how I built this.
0:58.0	A show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
1:07.0	I'm Guy Ross and I'm the show today, how one man reinvented an airline travel again and again,
1:14.0	to create one of the most innovative carriers in the US.
1:18.0	JetBlue.
1:22.0	So a few days ago, I flew on a budget airline.
1:26.0	You know, it's public radio, guys.
1:28.0	Anyway, this was a short flight, so no big deal.
1:31.0	I know what to expect.
1:33.0	Non-refundable ticket, middle seat in the back of the plane.
1:36.0	I boarded last, no recline, no legroom, no TV, no snacks, print my ticket out at home.
1:42.0	And it's fine.
	...

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