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The Hard Way w/ Joe De Sena

Joe De Sena and Shawn Nelson Debate: Do we really need a couch?

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7870 Ratings

🗓️ 9 April 2024

⏱️ 26 minutes

🧾️ Download transcript

Summary

The Lovesac founder Shawn Nelson started with a silly college project - giant beanbags. Now he leads the top-selling couch brand in America. How did he go from dorm room side hustle to building a business worth billions? Tune in as Shawn shares his wild journey of overcoming failures, bankruptcy and naysayers.
Plus, hear Shawn and Joe discussing the couch controversy and finding common ground in their philosophies of pushing limits. Get practical tips on developing grit, balancing work and rest, and achieving your potential through consistent effort and facing fears.
This inspiring conversation provides valuable lessons for entrepreneurs, parents, and anyone striving to maximize success while maintaining well-being. Don't miss Shawn Nelson's intriguing rise from beanbags to billions.
Highlights:

00:00 Intro
00:49 Overnight success story of Lovesac
02:24 Furniture that evolves with you
04:01 Do we really need a couch?
06:36 Rewiring your brain to be active
11:11 Pushing your kids until it works
17:00 Opening dopamine pathways
20:34 Spartan race Massachusetts
21:05 Finding your own thing
24:50 Where can people find Shawn

Transcript

Click on a timestamp to play from that location

0:00.0

The couch, the couch, the couch, you know, here's the funny thing. I'm like the couch guy, right?

0:05.0

Any of your Spartans, Joe, who are trying to tell you that they don't hang out on their couch, they're liars.

0:11.1

It's not like Joe Desana doesn't have a couch in his house. Come on.

0:15.0

You and I are definitely anti-Couch in the way we live, even though I'm selling couches,

0:22.0

and I think that people would do well to spend less time on the couch

0:27.6

But maybe better time on the couch

0:29.3

Welcome to the Hardway podcast with Joe the Cenna founder and CEO of Spartan races.

0:35.0

We're teaching you how to overcome your obstacles in your life the same way we teach our

0:39.7

10 million plus Spartans to overcome obstacles on the course.

0:43.2

With insight from the smartest, most accomplished experts from every corner of the world.

0:47.6

Get ready to elevate your life today.

0:50.5

Joe DeScenta here, CEO and founder of Spartan and hosts the hardweight podcast.

0:54.8

Got my good buddy Sean Nelson on.

0:56.7

He's the founder of Lovesack. We've become fast friends.

0:59.8

I think he's a genius. Let's see we're going to talk about all things hard

1:04.8

building 25 year old businesses that are overnight successes.

1:08.6

Welcome sir.

1:09.8

Good to be with you.

1:11.8

What's the story?

1:13.0

This overnight success, Love Sack.

1:16.0

How'd you do it?

1:17.0

Oh man, yeah.

...

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