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Barbed wire, sandbags, rope climbing, a spear throw and lots of mud are just some of the challenges you’ll face when you sign up for the Spartan Race – the toughest competitive obstacle race in the word. But it’s founder, Joe De Sena, believes that shaking off the sleep of comfort or complacency, then exchanging it for the warrior spirit and pushing yourself to the limits, will revolutionise how you see yourself. Joe wanted help people realise their potential by pushing themselves beyond what they realised they were capable of. He named the race, quite appropriately, after an ancient civilisation – Sparta. The Spartans, nearly 3 millennia after their city-state disappeared, are still recognised as the hardest and most resilient armies in the history. If you’re familiar with the movie 300, you may be surprised to know that the movie is based on real historical documentation of a battle in which 300 badass Spartan warriors defended Greece from a Persian army of thousands.

How? Because of their “sign me up” attitude that feared comfort over challenge. How do you match up though? When was the last time you truly pushed yourself? It’s hard to test yourself running a 9-5 in an office, right? In a scene from the movie Green Street, one character says, “Once you realise you’re not made of glass, you don’t feel alive unless you’re pushing yourself as far as you can go.”

Determination, focus and discipline are the traits of every warrior that competes in the Spartan Race. It’s go hard or go home. Joe believes that what you bring or discover at the Spartan Race, that warrior spirit, you’ll bring back into your home and work. People will see the difference, and you’ll feel the difference. You’ll be a warrior in the boardroom as much as on the running track. Joe De Sena will wake you up in today’s London Real. Don’t be caught sleeping!