Joey Wölffer on the Secret to Creating a Unique Brand

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 4 October 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joey Wölffer didn’t ever think she’d take over her family’s business, the Wölffer Estate winery. But over a decade after surprising herself and becoming the co-owner and chief brand officer of the beloved vineyard, Joey has transformed the brand and the business. You’ve probably seen their famous Summer in a Bottle rose or their sparkling ciders on shelves near you. And Joey’s done all of that while building her own fashion business, Joey Wölffer. On today’s episode, Joey shares her secrets to creating a unique and relevant brand. In this episode, shares: How losing her father unexpectedly changed her mindset about her career Why she wasn’t a fit for corporate America Her experience building two businesses at once What it’s like to work with her brother and her husband How she calls out a lack of gender representation in the alcohol industry

Transcript

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0:00.0	I mean, I had two male CEOs, which I won't say their names, although I'd love to tell
0:05.6	me I would never be successful, you know.
0:08.0	And honestly, that, if you think about what Coco Gough just said, thank God, because those
0:11.8	kind of people are the people that like push you to do it.
0:17.1	I'm Carly Zaken, and I'm Danielle Weisberg.
0:20.1	Welcome to 9-5-ish with the skin.
0:22.3	We've run into so many questions over the years and had so many moments where we needed advice
0:29.0	and we got it from women who'd been there.
0:32.6	And that's what we're bringing you with this show.
0:34.7	Each week we're helping you get what you want out of your career by talking to the smartest
0:39.0	leaders we know.
0:40.5	Because we know your work life is a lot more than 9-5.
0:44.3	Alright, let's get into it.
0:47.2	Hey everyone, it's Danielle.
0:50.7	Today our guest is Joy Wolfer.
0:53.0	I feel like I should have some like wine and a great like a question theme and cute outfit
0:59.8	on hand.
1:00.8	But that is because Joey is the chief brand officer and co-owner of Wolfer estate Vineyard,
1:07.5	an award winning and beloved winery on Long Island.
1:11.8	You've probably seen their famous Rosé, definitely probably have had it, summer in a bottle
1:17.2	or their ciders on shelves near you.
1:20.6	Wolfer estate was founded by Joey's father and today she and her brother continue the
	...

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