Dave Melcher here and I got to sit down with one of my early mentors John Aseroff, the CEO of neurogym.

He challenged my belief of the laws of attraction and then added to it by talking about the laws of Goya.

You got to hear what that is because he believes that exercising your brain is actually

more important than exercising your body and he calls it inner size.

And of course we talk about the lessons learned and the miracles of those lessons when we fail.

Stick around to hear all of that and more when my dear friend John Asoroff's on The Playbook.

This is Entrepreneurs The Playbook, where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal and professional

playbook to success and what made them champions on the field and in the boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

This Dave Melzer, CEO of Sports One Marketing,

and I have a treat for you.

This is entrepreneur, the playbook.

And I've actually one of my mentors he probably

doesn't even know it but I have read everything about you I've watched you because we

grew up here in the same place San Diego Diego. But this is John Asroff.

Hey, everyone.

Amazing, amazing entrepreneur.

With successes and failures, we were talking about my bankruptcy,

and I just loved your reaction because I always tell people it's the best thing that ever happened to me.

And we both have been through some struggles, but currently you're working on what I think is something extraordinary,

something I'm so interested in because I believe in the

...