Kathleen Eisenhardt (Stanford) - Strategy for New Companies

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4 • 739 Ratings

🗓️ 1 November 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kathleen Eisenhardt is the Stanford W. Ascherman M.D. Professor in the Stanford School of Engineering. She is also a faculty member with STVP, the Stanford Engineering Entrepreneurship Center, and the Stanford Digital Economy Lab. Among the most widely cited entrepreneurship scholars in the world, Eisenhardt is the author of over 100 articles and several books, most recently (with Don Sull), “Simple Rules: How to Survive in a Complex World.” In this presentation, Eisenhardt shares strategies for founders of new companies in new and disrupted markets, providing case studies from her extensive research.

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Transcript

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0:00.0	This is the Entrepreneurial Thought Leader series, brought to you by Stanford Ecorner.
0:07.0	Welcome to the Entrepreneurial Thought Leader seminar at Stanford.
0:11.0	ETL is brought to you by Basis, the Business Association of Stanford Entrepreneurial Students and STVP,
0:18.0	the Entrepreneurship Center in the School of Engineering at Stanford.
0:21.8	I am Ravi Balani, a lecturer in the Management Science and Engineering Department at Stanford,
0:25.7	and the Director of Alchemists and Accelerator for Enterprise Startups.
0:28.8	Today, we are thrilled to have Professor Kathleen Eisenhard as our keynote.
0:33.5	How many people have heard of Professor Eisenhardt before today?
0:36.7	Has anybody taken one of Professor Eisenhardt's classes?
0:39.3	Okay.
0:40.3	If not, you are in for a treat.
0:43.3	Professor Eisenhardt's academic foundations were in engineering.
0:47.3	She got a bachelor's degree in mechanical engineering from Brown,
0:50.3	and then a master's degree in computer science,
0:53.3	and then crossed over to the dark side, when she got a PhD from the business school here at Stanford from the Graduate School of Business with a focus on strategy and organization and that crossover foreshadowed the sandbox in which Professor Eisenhardt plays where she's one of the leading researchers in the world right now on issues
1:10.8	at the nexus of strategy and high-velocity, tech-driven entrepreneurship and startups.
1:17.3	Professor Eisenhardt's official title is the Asherman Professor of Strategy and Organization
1:21.4	in Stanford School of Engineering.
1:23.2	She's a member of STVP, which is the Stanford Engineering Entrepreneurship Center, and the
1:27.3	Digital Economy Lab. And she's among the most widely cited entrepreneur scholars. She's a member of STVP, which is the Stanford Engineering Entrepreneurship Center and the digital economy lab.
1:29.1	And she's among the most widely cited entrepreneur scholars in the world, having authored over
1:33.4	100 articles in research and business journals and several books.
	...

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