Katy Milkman: The Science of Change | Human Behavior | E181

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 1 August 2022

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you want to create lasting behavioral change but can’t seem to make it stick? Katy Milkman, Wharton School Professor, bestselling author, and podcast host has dedicated her life to studying behavior change, and in this episode, she gives a science-backed blueprint of how to create lasting change and achieve your goals. In this episode, Hala and Katy chat about barriers to change and why humans are so impulsive. Katy shares science-backed strategies to help you create lasting change like temptation bundling, gamification, and the fresh start effect. Katy also dives deep into what she’s learned about encouraging others to adopt a behavior through nudging, and the powerful effect giving advice can have. Topics Include: - What first got Katy interested in human behavior - Relationship between engineering and human behavior - What makes it so hard for us to change? - Why are humans impulsive? - Temptation bundling and gamification - Commitment Devices - The Fresh Start Effect - Rigidity versus variability for habits - Counteracting the “What the Hell Effect” - Perspective on the power of negative thinking - Why acting like a mentor can help you succeed - How can we become advice-givers? - COVID-19 Vaccine Adoption Research - Nudging - Katy’s actionable advice - Katy’s secret to profiting - And other topics… Katy Milkman is a James G. Dinan Professor at The Wharton School of the University of Pennsylvania and the host of Charles Schwab’s popular behavioral economics podcast Choiceology. She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. She is also the author of the best-selling book, How to Change. She received her undergraduate degree from Princeton University (summa cum laude) in Operations Research and Financial Engineering and her Ph.D. from Harvard University's joint program in Computer Science and Business. Sponsored By: Indeed - Claim your $75 credit now at Indeed.com/yap (Terms and conditions apply) Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations Resources Mentioned: Katy’s Book: https://www.katymilkman.com/book Katy’s Website: https://www.katymilkman.com/ Katy’s Newsletter: https://www.katymilkman.com/newsletter-milkman-delivers Katy’s Linkedin: https://www.linkedin.com/in/katy-milkman/ Katy’s Twitter: https://twitter.com/katy_milkman Katy’s Instagram: https://www.instagram.com/katymilkman/ Katy’s Facebook: https://www.facebook.com/katymilkmanphd/ Katy’s Podcast, Choiceology: https://www.katymilkman.com/podcast Connect with Young and Profiting: Hala’s LinkedIn: https://www.linkedin.com/in/htaha/ Hala’s Instagram:https://www.instagram.com/yapwithhala/ Hala’s Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Transcript

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0:00.0	You're listening to Yap, Young and Profiting Podcast, a place where you can listen, learn, and profit.
0:08.8	Welcome to the show. I'm your host, Halitaha, and on Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world.
0:19.7	My goal is to turn their wisdom into actionable advice that you can use in your everyday life,
0:25.6	no matter your age, profession, or industry.
0:28.8	There's no fluff on this podcast.
0:30.9	And that's on purpose.
0:32.3	I'm here to uncover value from my guests by doing the proper research and asking the right questions.
0:38.8	If you're new to the show, we've chatted with the likes of ex-FBI agents, real estate moguls,
0:44.0	self-made billionaires, CEOs, and best-selling authors. Our subject matter ranges from
0:49.1	enhancing productivity, how to gain influence, the art of entrepreneurship, and more. If you're smart and like to
0:56.0	continually improve yourself, hit the subscribe button because you'll love it here at Young and
1:01.0	Profiting Podcast. This week on Yap, we're chatting with Katie Milkman. Katie is a behavioral
1:07.5	scientist, best-selling author, and a professor at the Warton School of Business.
1:12.0	In 2021, Katie was named one of the world's top 50 management thinkers and the world's top strategy thinker by thinkers 50.
1:19.6	And The New York Times named her Blockbuster book How to Change One of the Eight Best Books for Healthy Living in 2021.
1:26.6	Katie is also a TEDx speaker and the host of the popular behavioral economics podcast
1:32.1	Choiceology.
1:33.3	And her findings are regularly covered by major media outlets like NPR, the New York
1:38.2	Times, the Wall Street Journal, and CNN to name a few.
1:42.0	In this episode, Katie and I chat about actionable ways that we can make
1:45.4	changes through science-back strategies like temptation bundling, fresh starts, commitment devices,
1:51.0	and gamification. Katie shares insights like why it's advantageous to approach challenging goals
	...

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