Kerby Jean-Raymond of Pyer Moss

Business of HYPE

HYPEBEAST

Society & Culture

4.8 • 785 Ratings

🗓️ 12 January 2020

⏱️ 88 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kerby Jean-Raymond is the Founder of Pyer Moss and Artistic Director of Reebok Studies. Merging luxe and streetwear, Pyer Moss is the mens-and womenswear label changing the fashion industry by storm. Since 2013, Pyer Moss has had an impenetrable force gaining favor from notable celebrities, winning the CFDA Fashion Fund Prize, being named Forbes 30 under 30 and Times Next 100 List and much more. Despite his wild success, Kerby admits that his journey was riddled with failed investor relationships, battles of negotiating power, difficulties finding proper factories and more. Through it all what remained constant was his fervent passion for good design and a natural eye.

In recent years, Pyer Moss has caught widespread attention in its politically active runway shows and seasonal campaigns portraying overlooked minority groups in America. In this episode the designer stresses that the "fashion formula" never worked for him, but harnessing the energy of “politics, societal conventions and music”—all things that made his life, was what found him to feel personal freedom. In this episode, he tells it all from his early days as a kid all the way to showing his Pyer Moss Collection III at the King's Theatre in his hometown of Flatbush, Brooklyn.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability

For more info: https://hypebeast.com/2020/1/kerby-jean-raymond-pyer-moss-interview-business-of-hype-jeffstaple-episode-61

Kerby Jean-Raymond's Instagram: https://www.instagram.com/kerbito/?hl=en

Pyer Moss Website: https://pyermoss.com/

Pyer Moss Instagram https://www.instagram.com/pyermoss/?hl=en

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Transcript

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0:00.0	From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.
0:37.4	Take a look at any red carpet today, and you'll probably see his design work.
0:42.8	Award shows, his design work.
0:45.6	Gala's, yep, concerts and performances, check and check.
0:51.3	His work has graced many stages as of late. And no, this isn't a storied French
0:57.7	fashion house. This isn't a fine Italian leather goods brand. And this isn't a mysterious Japanese
1:04.4	craftsman. This, my friends, is 100% Brooklyn, New York. We're talking about a quote-unquote hot new brand
1:14.1	that has now just been in the game for over 15 years,
1:18.8	a brand that has been able to establish their own voice
1:21.9	and their own ways of doing things.
1:24.6	This isn't anti-fashion or simply screw the rules. This is bigger. This is doing
1:30.1	fashion in a way because you can do it this way and because it should be done this way. This is
1:37.3	writing a new path for the future of fashion. Using apparel design to raise questions about
1:43.8	what's important in society today.
1:46.4	Politics, race, family, relationships, people, and so much more.
1:52.4	This week on The Business of Hype, I am honored to bring you the one and only Kirby, Gene Raymond, of the legendary brand Pierre Moss.
2:07.8	I'm Kirby Jean Raymond. I am the creative director and founder of Pierre Moss.
2:14.7	And I like to describe myself as an artist.
2:17.9	Welcome.
2:19.7	I'm happy to be here, man.
2:21.0	I'm happy to finally connect with you, bro.
2:22.8	Yeah, we've been trying to connect for a while,
	...

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